Matthew Reece

Matthew Reece, Vice President, Brand Application

Matthew is a PMP certified industrial designer. He began his career at BrandActive before moving to CIBC, one of Canada’s top 5 banks, where he approved all signage proposals across the network and managed new build and renovation projects. Matthew rejoined BrandActive in 2011 to head up the brand application team and continues to work to provide best in class technical support and best practices with respect to brand application across all physical branded assets. In his role as vice president of brand application, Matthew leads a team of subject matter experts (SMEs) that focus on achieving optimal brand application across the key dimensions of quality, cost, timing, and brand impact. While at BrandActive, he has worked with leading organizations including Caterpillar, Verizon, HP, Waste Management, Berkshire Hathaway Home Services, and MedStar Health.

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