Brand Unification Signals a New Era of Network Collaboration for The University of Vermont Health Network

Brand Unification Signals a New Era of Network Collaboration for The University of Vermont Health Network

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Wednesday, December 3, 2014 | Philip Guiliano

November 12, 2014 marks the official launch of The University of Vermont Health Network brand. The four hospitals that made up Fletcher Allen Partners have been working together for the last three years to improve patient care and operations. Giving the network a unifying name that emphasizes its academic core signals a commitment to working seamlessly across the organization to deliver the same level of excellence in patient care no matter where patients go within the network, and to embrace embraces the changing health care landscape by focusing on value, quality and cost control.

The benefits of the larger network collaboration are already clear. The network’s innovative approach to supply chain management has produced impressive results. Acting as one procurement department, staff from all four hospitals came together to create a new supply chain model that saved six million dollars over three years.

This smart approach to cost control extended to the network’s brand implementation. Over the past year, BrandActive has been working closely with The University of Vermont Health Network to plan and manage their brand implementation process in order to achieve their branding objectives in a manner consistent with the same high standards of fiscal responsibility. The implementation plan developed for the launch and rollout of the new brand leveraged opportunities to be cost effective while still achieving brand impact and launch objectives.

I invite you to view these brief videos to gain greater insight into the accomplishments already achieved by The University of Vermont Health Network through their consolidation and rebranding.

Video 1 – A coordinated approach to helping stroke victims

Video 2 – A conversation with The University of Vermont Health Network Chief Medical Officers

Video 3 – A time-lapse signage rebranding video

If you have experienced the benefits of network collaboration through a unified brand, please share your comments below. Also, don’t hesitate to share this article with LinkedIn health care groups you may belong to; we’d love to spark conversations about other health care rebranding success stories in North America.

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