We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

What marketing pros should expect and prepare for during M&A rebranding initiatives

Tuesday, July 22, 2014 | Philip Guiliano

Advice to Marketing Executives Divestiture M&A Brand Change Rebranding Implementation

Rebranding initiatives driven by a merger or acquisition can be the most challenging type to manage. If you’re a marketing pro who hasn’t yet experienced the fast-paced and often ambiguous nature of these rebranding scenarios, read on for some valuable tips we’ve gained by walking your peers d…

10 rebranding tips marketing executives should know

Tuesday, July 15, 2014 | James Burn

Advice to Marketing Executives Rebrand Implementation Strategy Rebranding Rollout Plan

After they safely crossed the brand rollout ‘finish line’, many of our clients confessed they’d had no idea how critical and complex a new brand transition (also known as a brand implementation, or brand rollout) could be. Our ‘scope and assess’ phase alone requires an interdepartmental ef…

The three pillars of corporate rebranding: company, branding agency, and brand implementation partner

Tuesday, July 8, 2014 | Philip Guiliano

Corporate Rebranding Implementation Rebrand Implementation Strategy Rebranding Rollout Plan

This article is intended for marketing and communications staff and executives who haven’t yet gone through a strategic corporate rebranding initiative. It may also be useful for those who have experienced a less-than-ideal implementation of a new brand. The three pillars of corporate rebranding r…

Understanding signage value engineering in brand transition projects

Tuesday, July 1, 2014 | Philip Guiliano

Corporate Rebranding Implementation Signage Rebranding

Signage Value Engineering is the process of identifying, from both a business and a technical perspective, the best approach to transitioning signage from old brand identity to new. Minimizing costs while maximizing function and brand impact are the ultimate objectives of Signage Value Engineering. …

3 ways to save money during a brand implementation

Tuesday, June 24, 2014 | Philip Guiliano

Financial Management of Rebranding Rebrand Implementation Strategy Rebranding Implementation Budgets

Our clients rely on us to guide them through a complex process that touches each and every aspect of their organization. The company-wide implementation of a new brand identity can have significant organizational, financial, and political ramifications. If you’re in charge of your company’s rebr…

Top 10 most overlooked branded assets in a healthcare rebranding project

Tuesday, June 17, 2014 | Andy Pollock

Branded Asset Change Healthcare Rebrand Implementation

We wrote in a recent blog article on best practices for branded asset management that in our experience, a typical brand transition requires accounting for (and devising a replacement strategy for) hundreds or even thousands of branded assets. (We define branded assets as any physical asset that d…

The vital nature of c-suite support for brand implementation

Tuesday, June 10, 2014 | Philip Guiliano

Advice to Marketing Executives Corporate Rebranding Implementation Rebranding Implementation

As a brand implementation company hired by corporations to roll out a new brand identity across hundreds or thousands of branded assets, we can’t emphasize enough the importance of executive level support to establish buy-in among employees. In the most successful projects we’ve managed in the l…

Best practices for the decentralization of brand implementation tasks

Tuesday, June 3, 2014 | Philip Guiliano

Corporate Rebranding Implementation Rebranding Rollout Plan

You’re in the home stretch of a company-wide rebranding effort, and all is on track for a successful launch. Many weeks or months ago, you won support for your rebranding strategy. Your creative agency developed your new brand identity and brand compliance guidelines that now guide your marketing …

Maximize brand impact with a savvy replacement strategy for new branded assets

Tuesday, April 22, 2014 | Philip Guiliano

Branded Asset Change Rebranding Rollout Plan

Our most recent blog articles have focused on best practices for managing a regional or global brand implementation project from start to finish. We began with tips for gaining executive buy-in for your rebrand strategy, then discussed how to develop a solid implementation strategy and how to accura…

How to define and plan the launch for your new brand

Tuesday, April 15, 2014 | Philip Guiliano

Corporate Rebranding Implementation Rebrand Implementation Strategy

In our last blog post we discussed the importance of a solid brand implementation strategy for the successful rollout of updated branded assets across your organization. We listed a few of the questions you’ll ask yourself as you begin to develop your strategy. For example, what dedicated resource…

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