We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

The time constraints of brand change

Wednesday, October 10, 2012 | Philip Guiliano

Minimize Rebrand Risk Rebrand Implementation Strategy

The old saying that “timing is everything” couldn’t be more true when talking about branding. The desire to change brands can be the end result of an acquisition, merger, or another fundamental change in an organization’s business or goals for their business. These changes can happen suddenl…

The mechanics of brand change

Monday, October 8, 2012 | Philip Guiliano

Rebrand Implementation Strategy Rebranding Implementation

When major change happens in any organization, there is usually a period of uncertainty that follows. Change occurs for a reason, but with change comes both foreseeable and unforeseeable consequences with positive and negative implications. While organizations undergoing change may be focused on how…

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We are constantly thinking about the world around us.

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