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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Keeping your rebranding budget on target — from planning to execution

Friday, August 2, 2019 | BrandActive

Rebrand Implementation Strategy Rebranding Implementation Budgets

Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…

6 tips to successfully rebrand your manufacturing company

Wednesday, July 17, 2019 | Philip Guiliano

Manufacturing Industry Brand Implementation Rebrand Implementation Strategy Rolling Out Your Rebrand

All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…

4 ways to stay ahead of the rebrand curve in a merger or acquisition

Friday, April 5, 2019 | Andy Pollock

M&A / Divestiture Brand Changes Rebrand Implementation Strategy

If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …

How marketing leaders can engage during M&A integration

Wednesday, March 13, 2019 | Vladimir Kacar

M&A / Divestiture Brand Changes Rebrand Implementation Strategy

Whenever a corporate merger or acquisition unfolds, most organizations are focused on performing due diligence leading up to the deal, and then on integrating operational functions moving forward. In the push to unify human resources, integrate IT systems, and consolidate real estate, among other ke…

5 keys to streamlining vendor selection during a rebrand

Monday, February 11, 2019 | BrandActive

Procurement Rebrand FAQs Rebrand Implementation Strategy

You may have a spider’s web of vendors supplying your brand assets, everything from business cards to uniforms to outdoor signage. Regional offices may have their preferred local providers. Or perhaps you’ve inherited a group of suppliers as part of a merger. Because of its scope and scale, a…

A roadmap for communication during brand change

Monday, February 4, 2019 | Patrick Heath

Rebrand Implementation Strategy Rolling Out Your Rebrand

“The single biggest problem in communication is the illusion that it has taken place.” Depending on who you ask, either the playwright George Bernard Shaw or the sociologist and writer William H. Whyte first pinpointed this issue way back in the middle of the last century. The adage is spot-o…

Three reasons why AI is a rebrander’s new ally

Tuesday, December 11, 2018 | BrandActive

Rebrand Implementation Strategy Rolling Out Your Rebrand

More than just a buzzword, AI is a pivotal part of realizing brand change on time and on budget. These technology tools allow project teams to streamline processes and give scenarios while computers do the heavy lifting of calculating and extrapolating scope of costs. AI is beginning to provide mark…

Providing accurate rebranding implementation estimates using benchmarks

Monday, November 26, 2018 | BrandActive

Brand Implementation Technology & Tools Rebrand Implementation Strategy

Ask anyone who has been through it: rebranding implementation is a stressful time for the people in marketing who are usually the ones responsible for making it happen. The scale of the project, which touches every branded asset, is daunting enough. Add to that the need to juggle executive demands, …

4 ways to reduce rebrand implementation costs due to a merger

Friday, August 24, 2018 | BrandActive

M&A / Divestiture Brand Changes Rebrand Implementation Strategy

Rebranding can help a business expand markets and profits. But without careful planning and stewardship, the rebrand implementation portion of the branding process could easily morph into one of those unfortunately notorious projects. You know, the kind that makes a marketer wince for years to come.…

Three risks of healthcare rebranding implementation and how to mitigate them

Wednesday, February 7, 2018 | Philip Guiliano

Healthcare Providers and Insurance Brand Implementation Rebrand Implementation Strategy

Seven years ago, a hospital system with dozens of hospitals and hundreds of facilities embarked on a rebranding. Leadership had approached the initiative after what they believed was careful planning through their agency partner. So, they felt confident their healthcare rebranding would unify their …

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