Trane Technologies launches new brand
Friday, March 6, 2020 | BrandActive
In The News
Congratulations to Trane Technologies, which began trading on the NYSE as a stand-alone company focused on climate innovation after completing its Reverse Morris Trust transaction with Gardner Denver Holdings, Inc. A new brand identity now supports their efforts to address sustainability challenges …
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Bristol Myers Squibb launches new brand
Friday, March 6, 2020 | BrandActive
In The News
Congratulations to Bristol Myers Squibb on the launch of their new brand! This new logo will shepherd in a new era, as Celgene and BMS unify into one company. The new brand with the color purple will embody the passion and compassion Bristol Myers Squibb hopes to convey in the marketplace. A job …
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How technology is driving smarter rebrands
Tuesday, February 18, 2020 | BrandActive
Brand Implementation Technology & Tools
Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…
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How your brand signage can make an impact with a more sustainable approach
Monday, February 3, 2020 | BrandActive
Signage ImplementationSustainable Rebranding
As you know, signage can make a significant impact for your brand in the marketplace. There are countless ways signage can spread your message, create brand awareness, and keep your brand top-of-mind with your customers. An effort this extensive doesn't come without impact on the environment. So,…
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Beating the clock: rebranding a split-off on a legal deadline
Tuesday, January 21, 2020 | BrandActive
Rolling Out Your Rebrand
Rebranding as a result of a split-off divestiture presents a number of challenges that make it different (and a good bit trickier) than other types of rebrands. Of course, all rebrands are executed on a timeline, with deadlines that must be met. However, in the case of a split-off, the deadlines for…
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Kearney launches new brand
Friday, January 10, 2020 | BrandActive
Corporate Rebrand ImplementationIn The News
Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…
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10 critical steps to implementing a rebrand in the financial services sector
Thursday, December 12, 2019 | BrandActive
Financial Services Brand ImplementationRebrand Implementation Strategy
From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …
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Rebrand implementation: what the details demand
Wednesday, November 13, 2019 | BrandActive
Financial Services Brand ImplementationIn The News
Featured in ABA Bank Marketing According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financ…
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7 things marketers forget when rebranding
Wednesday, September 25, 2019 | BrandActive
In The News
This article first appeared on the HITMC website. If you been through rebranding at a healthcare organization, you know that it often starts as a high-adrenaline sprint, especially during the initial stages when the focus is on developing a new brand strategy, identity, and messaging. But once th…
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Why your technology rebrand due to M&A is larger than anticipated
Wednesday, September 25, 2019 | BrandActive
M&A / Divestiture Brand ChangesTechnology Industry Brand Implementation
You get a call from the CEO: “Hey, we just acquired Company XYZ for $2.1 billion. What is Marketing’s plan?” At technology companies, this scenario has become increasingly common. And if you have been keeping up with the state of the technology landscape, you are well aware that M&A activi…
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