
How to bullet-proof your rebranding plan so nothing falls through the cracks
Wednesday, August 7, 2019 | BrandActive
Corporate Rebrand ImplementationRebrand Implementation Strategy
The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…
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7 signage best practices to make a lasting brand impression
Wednesday, July 10, 2019 | BrandActive
Signage Implementation
Signage has been around since the ancient Romans and Greeks, who used it mark their storefronts hoping to attract customers. And while your branded signage might differ from their modest stone signs with painted letters, its intent—and its importance—remains undeniable. But one thing is for sure…
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4 strategies for navigating a divestiture: a marketers rebrand implementation playbook
Wednesday, April 17, 2019 | BrandActive
Corporate Rebrand ImplementationM&A / Divestiture Brand Changes
From mega-companies to the middle market, businesses seem to be taking to heart what Bain & Company reported in 2017: Companies that engage in focused divestment outperform inactive companies by 15% in total shareholder return. In every industry, marketing executives are facing the need to re…
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Ensure your rebranded products move smoothly around the globe
Monday, March 4, 2019 | BrandActive
Marketer's Brand Implementation FAQs
In the midst of a rebrand, you may be focused on the functional and aesthetic aspects of your product packaging and labeling. Here’s a detail you simply cannot overlook: Ensuring that your shipping boxes are properly marked according to customs regulations. Seemingly benign errors in labeling and …
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Three reasons why AI is a rebrander’s new ally
Tuesday, December 11, 2018 | BrandActive
Rebrand Implementation StrategyRolling Out Your Rebrand
More than just a buzzword, AI is a pivotal part of realizing brand change on time and on budget. These technology tools allow project teams to streamline processes and give scenarios while computers do the heavy lifting of calculating and extrapolating scope of costs. AI is beginning to provide mark…
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Providing accurate rebranding implementation estimates using benchmarks
Monday, November 26, 2018 | BrandActive
Brand Implementation Technology & ToolsRebrand Implementation Strategy
Ask anyone who has been through it: rebranding implementation is a stressful time for the people in marketing who are usually the ones responsible for making it happen. The scale of the project, which touches every branded asset, is daunting enough. Add to that the need to juggle executive demands, …
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4 ways to reduce rebrand implementation costs due to a merger
Friday, August 24, 2018 | BrandActive
M&A / Divestiture Brand ChangesRebrand Implementation Strategy
Rebranding can help a business expand markets and profits. But without careful planning and stewardship, the rebrand implementation portion of the branding process could easily morph into one of those unfortunately notorious projects. You know, the kind that makes a marketer wince for years to come.…
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5 mistakes marketers can avoid when rebranding digital collateral during a merger
Wednesday, March 21, 2018 | BrandActive
M&A / Divestiture Brand ChangesMarketer's Brand Implementation FAQsRebranding Implementation
Your transition team may be breathing a collective sigh of relief: With the brand strategy and new design approved and in hand, you’ve turned your attention to rebranding high-profile items such as signage and the website. Not that the project is close to complete, of course. Marketing still needs…
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The joy of a repeatable process
Monday, September 28, 2015 | BrandActive
Rebranding ImplementationRolling Out Your Rebrand
We all know about Murphy’s Law: “Anything that can go wrong, will.” In the course of many rebrandings, we’ve uncovered a few examples. In one case, just before the grand opening of a new location—at which a new sign was to be unveiled at just the right moment—the sign vendor shipped the …
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The 10-steps of a successful M&A rebranding project
Wednesday, February 11, 2015 | BrandActive
Rolling Out Your Rebrand
Given the increasingly competitive and ever-changing global marketplace, it is reasonable to expect that most branding, marketing and corporate communications professionals will be charged with implementing a rebranding project resulting from a merger or acquisition during their career. Having led t…
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