How technology is driving smarter rebrands in 2020
Tuesday, February 18, 2020 | Marie Greatrix
Rebranding Tools and Technology
Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…
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How your small-to-medium-sized company can invest in an effective rebrand
Monday, February 10, 2020 | Philip Guiliano
Rebrand Implementation Strategy
If your small-to-medium-sized company seeks aggressive growth, you already know that rapid growth involves its own set of unique problems to solve. And if we had to guess, we’d say that part of your firm’s recipe for growth includes acquisitions. This means your team is likely in the position of…
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How your brand signage can make an impact with a more sustainable approach
Monday, February 3, 2020 | Joanna Litingtun
Signage RebrandingSustainable Rebranding
As you know, signage can make a significant impact for your brand in the marketplace. There are countless ways signage can spread your message, create brand awareness, and keep your brand top-of-mind with your customers. An effort this extensive doesn't come without impact on the environment. So,…
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Beating the clock: rebranding a split-off on a legal deadline
Tuesday, January 21, 2020 | Marie Greatrix
Logistics of Rebranding ImplementationRebranding Rollout Plan
Rebranding as a result of a split-off divestiture presents a number of challenges that make it different (and a good bit trickier) than other types of rebrands. Of course, all rebrands are executed on a timeline, with deadlines that must be met. However, in the case of a split-off, the deadlines for…
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Safeguard your financial services brand with operational brand governance
Monday, January 13, 2020 | Nicole Kemp
Brand and Marketing OperationsFinancial Sector Rebranding
Financial services firms express their brands through a plethora of digital, physical, and experiential touchpoints. With so many opportunities for consumer impressions and interactions created by employees across a variety of departments, it’s no surprise that effective, consistent brand represen…
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Kearney launches new brand
Friday, January 10, 2020 | BrandActive
Corporate Rebranding ImplementationIn The News
Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…
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Centrally located: rebranding a decentralized organization with a centralized project structure
Monday, January 6, 2020 | Adrea Fink
Corporate Rebranding Implementation
The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…
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How to approach signage replacement during a corporate rebranding
Sunday, January 5, 2020 | Philip Guiliano
Corporate Rebranding ImplementationSignage Rebranding
On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …
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Using rebranding as an opportunity to enhance brand compliance across your organization
Sunday, January 5, 2020 | Philip Guiliano
Rebrand Implementation StrategyRebranding Implementation
Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…
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The top rebranding trends of 2019 – and what to expect in 2020
Tuesday, December 17, 2019 | Philip Guiliano
Advice to Marketing ExecutivesRebranding Implementation
The end of the year marks a unique time in the life of businesses. With Q4 coming to a close, most businesses are actively looking backward and forward in equal measure. They are reviewing their performance from the year that is drawing to a close and setting new goals for the year to come. In truth…
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