We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes

Brand and Marketing Operations Corporate Rebrand Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

4 ways to find money to fund Marketing during the downturn

Monday, August 24, 2020 | Andy Pollock

In The News

This article first appeared on the HITMC website. It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances. The persistence of COVID-19 has an upside for healthcare systems: rising reputation scores. Edelman’s Trust Barometer reports that t…

Protect your brand investment with operational brand governance

Friday, August 21, 2020 | Nicole Kemp

Brand and Marketing Operations Marketer's Brand Implementation FAQs

Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…

5 ways for CMOs to optimize their brand and marketing operations

Monday, August 10, 2020 | BrandActive

Brand and Marketing Operations Marketer's Brand Implementation FAQs

The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…

How to ensure your tech M&A rebrand is smooth even at Silicon Valley speed

Monday, August 10, 2020 | Philip Guiliano

Rebranding Implementation Technology Industry Brand Implementation

All rebrands are, by nature, complicated. But tech companies like yours must contend with more than a few unique considerations. That's especially true if your rebrand is the result of an M&A transaction. To achieve the goals of your tech rebrand – increased market position, revenue, and pr…

Why optimized brand and marketing operations are more vital than ever for healthcare systems

Monday, August 3, 2020 | Andy Pollock

Brand and Marketing Operations

“The team has produced so much work in the last four months—that’s a couple of years’ worth of campaigns and efforts that got processed in four months.” This perspective was provided by Providence’s SVP and CMO Jigar Shah during a recent Modern Healthcare webinar and it really tells t…

Webinar: How marketing and brand can drive the trajectory of health systems post-COVID

Monday, August 3, 2020 | BrandActive

Brand and Marketing Operations Marketer's Brand Implementation FAQs

During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…

How to build brand consistency in turbulent times — and earn your customers’ trust in the process

Monday, July 27, 2020 | Philip Guiliano

Brand Consistency

Brands are built on trust. They build that trust by making brand promises and delivering on them, time and again. And the consistency and quality with which a brand presents itself to the world — or the degree to which all touchpoints are reliably on-brand — is the first touchpoint for setting c…

How to plan a digital rebrand without sacrificing hard-earned brand awareness

Monday, July 20, 2020 | Leigh Furlong

Brand Implementation Technology & Tools

Modern brands are increasingly digital, regardless of industry. It’s likely that website and digital marketing channels form the foundation of your marketing and business development efforts. So if you are considering a rebrand, you must pay special attention to the digital elements of your brand …

Refreshing or repositioning your brand? Here’s what you need to consider

Tuesday, July 14, 2020 | Patrick Heath

Brand Consistency Rebrand Implementation Strategy

When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…

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