Podcast: Bringing greater efficiency to brand operations during disruption
Monday, April 6, 2020 | BrandActive
Branded Asset ChangePodcast
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during uncertainty.
This episode, "Bringing greater efficiency to brand operations during disruption"…
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How organizational culture can provide comfort during the coronavirus pandemic
Friday, April 3, 2020 | BrandActive
Advice to Marketing Executives
With the recent onset of the coronavirus pandemic, companies around the world are making significant changes to the way they do business. In-office work, face-to-face meetings, lunches and happy hours with colleagues, and site visits are all on hold for the time being.
During this time of immense…
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Podcast: Managing vendor and supply chain disruptions during times of uncertainty
Thursday, April 2, 2020 | BrandActive
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption.
This episode, “Managing vendor and supply chain disruptions during times of …
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Podcast: Managing vendor and supply chain disruptions during times of uncertainty
Thursday, April 2, 2020 | BrandActive
PodcastProcurementRebranding Rollout Plan
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption.
This episode, “Managing vendor and supply chain disruptions during times of …
Read more
Cytiva launches new brand
Wednesday, April 1, 2020 | BrandActive
In The NewsManufacturing Rebranding
Congratulations on their new brand launch to Cytiva, formerly GE Healthcare, a global provider of technologies and services that helps advance and accelerate the development and manufacture of therapeutics. A new brand identity now supports their efforts to accelerate growth and innovation in biolog…
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Podcast: How to recalibrate your rebranding initiative during disruption
Tuesday, March 31, 2020 | BrandActive
PodcastRebrand Implementation Strategy
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption.
In this episode, “How to recalibrate your rebranding initiative during disru…
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Podcast: How to recalibrate your rebranding initiative during disruption
Tuesday, March 31, 2020 | BrandActive
Minimize Rebrand RiskRebranding Implementation
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption.
In this episode, “How to recalibrate your rebranding initiative during disru…
Read more
Get ahead of a healthcare system merger or divestiture before it gets ahead of you
Monday, March 23, 2020 | Andy Pollock
DivestitureHealthcare Rebrand ImplementationIn The NewsM&A Brand Change
This article first appeared on the HITMC website.
If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why:
Last fall, the AHA released a study showing that healthcare mer…
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How recommendation books guide brand asset management during a rebrand and beyond
Monday, March 23, 2020 | BrandActive
ProcurementSignage Rebranding
When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of the complexity, too. Certain asset categories, such as signage and fleet, are especially intricate. For large national and gl…
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Timely consideration: evaluate and boost operational brand governance
Thursday, March 19, 2020 | BrandActive
Brand and Marketing Operations
So, here it is. COVID-19. The metaphorical elephant in the room is affecting how brand and marketing professionals work, priorities and initiatives, and budgets. You may be asking yourself, “What can I accomplish over this time?" One valuable initiative is to boost your company’s position in…
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