Podcast Excerpt: How consumer values will change in 2020

Podcast Excerpt: How consumer values will change in 2020

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Wednesday, April 29, 2020 | BrandActive

From the podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now


Andrew Hall, former EVP at WPP

Thinking about my personal situation in terms of things I value…First, I would say human interaction with friends and family. The second I think is all those essential things that we take for granted that all of a sudden become really important. Food, telephones, internet connection, television, somebody collecting your garbage.

Listen to the full podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now.

Resources to learn more:

Future Consumer Index: How COVID-19 is changing consumer behaviors – E&Y

Brand Marketing Through the Coronavirus Crisis –  HBR