From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments in both inorganic and organic growth and a focus on improved customer experience.
Many financial service firms seem to be following this advice. BB&T/SunTrust and Charles Schwab are making M&A moves. BBVA, Santander, and HSBC all recently repositioned. Often these strategies lead to the need to rebrand all or part of the enterprise—and to implement this major change cost effectively and efficiently.
In this guide, you will learn:
-The key initiatives you need to budget for and where to seek funding.
-How to prioritize your implementation efforts.
-The importance of clear communication to align stakeholders.
You’ll also see a case study of a leading financial services firm’s rebrand implementation.
