Philip Guiliano, Partner
Philip began his career with the management consulting arm of Computer Sciences Corporation. There, he played key roles on multinational mergers, acquisitions, and organizational change engagements for clients such as Zurich Financial, Barclays, The U.S. Marine Corps, Children’s Hospital Los Angeles, and Raytheon. He moved on to lead business development for the global technology and brand strategy practices for Siegel+Gale, whose clients included Adobe, Microsoft, and Yahoo!. Philip joined BrandActive in 2006 to lead the growth of the business in the United States and globally. Since then, he has led the expansion of BrandActive’s offering, spearheading engagements for companies including CVS Health, Ascension, HCA Healthcare, Pfizer, Intel Johnson & Johnson, GE, Verizon, HP, DXC Technologies, Medtronic, Merck, Caterpillar, Nextel, Andeavor, Eversource Energy, Unify, and Trinity Health. Philip shares his expertise beyond BrandActive’s client base by speaking and writing about how best practices for rebrand implementation improve ROI and overall business outcomes. His recent and planned conference speaking engagements include the ANA Brand Masters conference, Charge Energy Branding, ProcureCon Marketing, Revive Health’s Joe Public Retreat, and SHSMD Connections (part of American Hospital Association). An open and compassionate advocate for growth and the universal experience, Philip gives his time as a mentor, volunteer, coach, and resource to individuals and organizations that share this orientation.
