For more than two decades BrandActive has partnered with Fortune 1000 companies, leading healthcare systems, and small and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI. Whether you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand.

Rebrand Implementation

How we ensure you optimize your rebrand implementation—related to mergers, acquisitions, spin-offs, renaming, repositioning with corporate identity change, logo refresh, and/or brand architecture change:

  • M+A preparedness – ensure you are ready to hit the ground running in the most efficient way possible and create the plan for an optimized brand and marketing organization going forward
  • Financial analysis – quantify options and answer those hard questions around what things cost, providing certainty in uncertain times
  • Strategy – equip you with launch, roll-out and asset conversion scenarios that achieve your objectives and align with commercial and fiscal realities
  • Planning – develop a plan that clearly outlines key milestones for launch, roll-out and complete conversion of all branded assets, and provide the reporting tools, templates and dashboards you need for your implementation to succeed
  • Logistics – give you the roadmap for how to make your brand change happen. From interdependencies to vendor strategies, we make sense of it all and stay right there with you to make sure you get to the finish line on time and on budget

Read more about Rebrand Implementation solutions

Marketing and Brand Operations

Our Marketing and Brand Operations team curate’s client specific solutions to create maximum impact and ROI for our client’s business.

Examples of the tactics that could be included in your custom solution:

  • Brand governance models– Maintain brand integrity and alignment with your organization’s strategic objectives by establishing a framework and set of guidelines to ensure a consistent representation of your brand across all touchpoints and interactions 
  • Process and structure redesignImprove the way your teams work by finding smarter ways of doing things that cost less time, money and effort, and empower them to spend more time on activities that really impact brand and marketing initiatives. 
  • Brand ambassador programsEnhance and sustain brand adoption by establishing a structure of brand stewards throughout the organization to champion the brand and help improve brand governance 
  • Branded asset strategy – unlock repeatable, sustainable improvements in how you create, manage and use your branded assets, including everything from building signage to printed and digital materials and everything in between 
  • Measurement and tracking – Define KPIs for measuring and evaluating the effectiveness of your governance efforts and use data to draw conclusions, make decisions and determine the right course of action. 
  • Operational project management – Increase the productivity of your team by tapping into specialized skills and short-term resources that deliver best-in-class marketing and brand programs 

Read more about Marketing and Brand Operations solutions

Request a 15-minute discovery call to learn about our services.

This rebrand was an enormous undertaking for us with so many complexities and interdependencies. You came in and gave us a stable process. You helped us understand where the risks were, what we needed to do and obviously supported us in the execution and the bringing of this incredible brand, Unify, to market.

Former Chief Commercial Officer, Unify