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Read the latest insights and perspectives from our rebrand implementation experts.

  • 4 strategies for navigating a divestiture: a marketers rebrand implementation playbook
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    4 strategies for navigating a divestiture: a marketers rebrand implementation playbook

    Wednesday, April 17, 2019 | BrandActive

    Corporate Rebranding ImplementationDivestiture

    From mega-companies to the middle market, businesses seem to be taking to heart what Bain & Company reported in 2017: Companies that engage in focused divestment outperform inactive companies by 15% in total shareholder return. In every industry, marketing executives are facing the need to re…

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  • How to maximize ROI when rebranding due to business divestiture
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    How to maximize ROI when rebranding due to business divestiture

    Monday, April 8, 2019 | James Burn

    Corporate Rebranding ImplementationDivestiture

    If your company is planning a divestiture soon, you’re in good company. According to a 2018 Deloitte survey of 1,000 corporate executives, a notable 70% indicated an intent to carve off part of their business in response to market conditions or financial needs. When a divestiture happens ther…

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  • 4 ways to stay ahead of the rebrand curve in a merger or acquisition
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    4 ways to stay ahead of the rebrand curve in a merger or acquisition

    Friday, April 5, 2019 | Andy Pollock

    M&A Brand ChangeRebrand Implementation Strategy

    If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …

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  • How prototyping saves time and expense in a rebranded signage program
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    How prototyping saves time and expense in a rebranded signage program

    Monday, March 25, 2019 | Tihana Deanovic, Bruce Persaud, Jeremy Stilwell

    Branded Asset ChangeSignage Rebranding

    Most of us have difficulty looking at a layout or technical drawing and imagining how it will translate to a 3D object. There’s an inherent disconnect among what we see, what we expect, and what we get as a finished product. And that has the potential to lead to disappointment and conflict among d…

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  • How marketing leaders can engage during M&A integration
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    How marketing leaders can engage during M&A integration

    Wednesday, March 13, 2019 | Vladimir Kacar

    M&A Brand ChangeRebrand Implementation Strategy

    Whenever a corporate merger or acquisition unfolds, most organizations are focused on performing due diligence leading up to the deal, and then on integrating operational functions moving forward. In the push to unify human resources, integrate IT systems, and consolidate real estate, among other ke…

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  • The importance of governance in healthcare marketing
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    The importance of governance in healthcare marketing

    Tuesday, March 5, 2019 | Andy Pollock

    Healthcare Rebrand Implementation

    I recently returned from the 2019 Joe Public Retreat, hosted by ReviveHealth in Charleston, South Carolina and WOW – what a great event it was!  Having attended this event multiple times over the last few years, it is very clear to me that something special is developing here.  This conference b…

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  • Ensure your rebranded products move smoothly around the globe
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    Ensure your rebranded products move smoothly around the globe

    Monday, March 4, 2019 | Laura Malone

    Advice to Marketing ExecutivesLogistics of Rebranding Implementation

    In the midst of a rebrand, you may be focused on the functional and aesthetic aspects of your product packaging and labeling. Here’s a detail you simply cannot overlook: Ensuring that your shipping boxes are properly marked according to customs regulations. Seemingly benign errors in labeling and …

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  • Ensuring the long-term success of a rebrand
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    Ensuring the long-term success of a rebrand

    Tuesday, February 19, 2019 | Eniana Vrenozaj

    Corporate Rebranding ImplementationMinimize Rebrand Risk

    As your marketing team is shepherding the rollout of a rebrand, the process may feel like it will never end. It shouldn’t. Which is not to say that individual projects, like updating fleet vehicles with the new branding or printing updated business cards for everyone in the organization, don…

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  • 5 keys to streamlining vendor selection during a rebrand
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    5 keys to streamlining vendor selection during a rebrand

    Monday, February 11, 2019 | Poria Kanozi

    ProcurementRebrand Implementation Strategy

    You may have a spider’s web of vendors supplying your brand assets, everything from business cards to uniforms to outdoor signage. Regional offices may have their preferred local providers. Or perhaps you’ve inherited a group of suppliers as part of a merger. Because of its scope and scale, a…

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  • 10 rebranding tips marketing executives should know
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    10 rebranding tips marketing executives should know

    Thursday, February 7, 2019 | Ian Kaplan

    Advice to Marketing ExecutivesRebranding Implementation

    Talk about a game-changer! Your company has decided to rebrand. The implications and logistics, both large and small, will excite, challenge, preoccupy and potentially overwhelm you and the whole marketing department for some time to come. Let’s face it, every branded asset needs to be changed and…

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