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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • Safeguard your financial services brand with operational brand governance
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    Safeguard your financial services brand with operational brand governance

    Monday, January 13, 2020 | Nicole Kemp

    Brand GovernanceFinancial Sector Rebranding

    Financial services firms express their brands through a plethora of digital, physical, and experiential touchpoints. With so many opportunities for consumer impressions and interactions created by employees across a variety of departments, it’s no surprise that effective, consistent brand represen…

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  • Kearney launches new brand
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    Kearney launches new brand

    Friday, January 10, 2020 | BrandActive

    In The News

    Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…

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  • Centrally located: rebranding a decentralized organization with a centralized project structure
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    Centrally located: rebranding a decentralized organization with a centralized project structure

    Monday, January 6, 2020 | Adrea Fink

    Corporate Rebranding Implementation

    The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…

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  • How to approach signage replacement during a corporate rebranding
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    How to approach signage replacement during a corporate rebranding

    Sunday, January 5, 2020 | Philip Guiliano

    Corporate Rebranding ImplementationSignage Rebranding

    On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …

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  • The top rebranding trends of 2019 – and what to expect in 2020
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    The top rebranding trends of 2019 – and what to expect in 2020

    Tuesday, December 17, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesRebranding Implementation

    The end of the year marks a unique time in the life of businesses. With Q4 coming to a close, most businesses are actively looking backward and forward in equal measure. They are reviewing their performance from the year that is drawing to a close and setting new goals for the year to come. In truth…

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  • 10 critical steps to implementing a rebrand in the financial services sector
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    10 critical steps to implementing a rebrand in the financial services sector

    Thursday, December 12, 2019 | BrandActive

    Financial Sector RebrandingRebrand Implementation Strategy

    From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …

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  • The marketer’s case for a rebranding agency partner
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    The marketer’s case for a rebranding agency partner

    Monday, December 9, 2019 | Andy Pollock

    Advice to Marketing ExecutivesRebrand Implementation Strategy

    Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…

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  • Marketing procurement: optimizing the ecosystem
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    Marketing procurement: optimizing the ecosystem

    Wednesday, December 4, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesProcurement

    The following statement  no longer represents a theoretical destination – it’s time has arrived. The Marketing, Procurement, and Finance functions are wholly reinventing how they work with each other. It’s changing where the “power” and influence on value lies and what they expect of the…

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  • 4 tips for successfully rebranding a telecommunications company
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    4 tips for successfully rebranding a telecommunications company

    Monday, November 18, 2019 | Eniana Vrenozaj

    Corporate Rebranding ImplementationRebrand Implementation Strategy

    Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

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  • Rebrand implementation: what the details demand
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    Rebrand implementation: what the details demand

    Wednesday, November 13, 2019 | BrandActive

    In The News

    Featured in ABA Bank Marketing - According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financi…

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