We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our rebrand implementation experts.

  • Timing matters: how to build a rebrand budget that meets your organization’s financial needs
    Share

    Timing matters: how to build a rebrand budget that meets your organization’s financial needs

    Monday, June 10, 2019 | Patrick Heath

    Logistics of Rebranding ImplementationRebranding Implementation Budgets

    When it comes to preparing a realistic budget for a rebrand, identifying the full list of planned expenses is a top priority. But that’s just the jumping off point. You need to understand where in your organization to look for funding—meaning where will you turn to find the money to pay for conv…

    Read more

  • Key considerations when rebranding a technology company
    Share

    Key considerations when rebranding a technology company

    Monday, June 3, 2019 | Patrick Heath

    Technology Rebranding

    Perhaps it’s playing to the cliché to suggest that technology companies focus more on developing products than developing their own brands. It isn’t surprising, though: Most of them — large or small, established or startup — were founded by coders or engineers or developers — not marketer…

    Read more

  • Top three takeaways from the ANA Financial Management conference
    Share

    Top three takeaways from the ANA Financial Management conference

    Wednesday, May 22, 2019 | Ian Kaplan

    Advice to Marketing ExecutivesRebranding Implementation

    There’s only one thing that can match the span and range of topics discussed at the recent ANA Advertising Financial Management Conference. And that’s the passion of the brand and agency leaders having the discussion. Among my big takeaways were valuable insights into current thinking on agen…

    Read more

  • Managing competing rebrand priorities in a financial sector merger
    Share

    Managing competing rebrand priorities in a financial sector merger

    Monday, May 20, 2019 | Nicole Kemp

    Financial Sector RebrandingRebranding Stakeholders

    Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …

    Read more

  • The client asks: How much will the rebrand cost? Do you know the answer?
    Share

    The client asks: How much will the rebrand cost? Do you know the answer?

    Monday, May 13, 2019 | Andy Pollock

    Corporate Rebranding ImplementationRebranding Implementation Budgets

    Let's compare planning a rebrand implementation to the process of building the new beach house of your dreams. You find the perfect island location, design the ideal layout, choose the right flooring and fixtures and paint colors. It’s just right. But you have no idea what it will cost or how l…

    Read more

  • Bridging the gap between in-house and external agencies
    Share

    Bridging the gap between in-house and external agencies

    Tuesday, May 7, 2019 | Ian Kaplan

    Advice to Marketing Executives

    While at the Texas Marketing Summit last month in Dallas, I couldn’t help but notice a common line of thinking among some of the attendees. You’ve probably heard it once and you will hear it again: “Why do we need an agency for this? Shouldn’t we be doing this in-house?” These may be…

    Read more

  • Building a best-in-class brand management system
    Share

    Building a best-in-class brand management system

    Monday, May 6, 2019 | Nicole Kemp, Ed Burn

    Branded Asset ChangeTechnology Rebranding

    If your brand has been through a major transition, there are some common pitfalls that may be familiar: The one-off brochure that doesn’t use approved photos and copy. Product-specific websites that don’t align with the master brand. Embroidered polo shirts that don’t match the logo’s Panton…

    Read more

  • Cost-effective strategies for high-impact branded environments
    Share

    Cost-effective strategies for high-impact branded environments

    Monday, April 22, 2019 | Tihana Deanovic, Robert Sokoloff

    Branded Asset ChangeSignage Rebranding

    We live in a world where consumers have increasingly deep and complex relationships with the brands they favor. Marketers understand that branding is no longer confined to business cards, billboards and websites; it’s an all-encompassing experience that creates more profound connections between cu…

    Read more

  • 4 strategies for navigating a divestiture: a marketers rebrand implementation playbook
    Share

    4 strategies for navigating a divestiture: a marketers rebrand implementation playbook

    Wednesday, April 17, 2019 | BrandActive

    Corporate Rebranding ImplementationDivestiture

    From mega-companies to the middle market, businesses seem to be taking to heart what Bain & Company reported in 2017: Companies that engage in focused divestment outperform inactive companies by 15% in total shareholder return. In every industry, marketing executives are facing the need to re…

    Read more

  • How to maximize ROI when rebranding due to business divestiture
    Share

    How to maximize ROI when rebranding due to business divestiture

    Monday, April 8, 2019 | James Burn

    Corporate Rebranding ImplementationDivestiture

    If your company is planning a divestiture soon, you’re in good company. According to a 2018 Deloitte survey of 1,000 corporate executives, a notable 70% indicated an intent to carve off part of their business in response to market conditions or financial needs. When a divestiture happens ther…

    Read more