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Read the latest insights and perspectives from our rebrand implementation experts.

  • Ensuring the long-term success of a rebrand
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    Ensuring the long-term success of a rebrand

    Tuesday, February 19, 2019 | Eniana Vrenozaj

    Corporate Rebranding ImplementationMinimize Rebrand Risk

    As your marketing team is shepherding the rollout of a rebrand, the process may feel like it will never end. It shouldn’t. Which is not to say that individual projects, like updating fleet vehicles with the new branding or printing updated business cards for everyone in the organization, don…

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  • 5 Keys to streamlining vendor selection during a rebrand
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    5 Keys to streamlining vendor selection during a rebrand

    Monday, February 11, 2019 | Poria Kanozi

    ProcurementRebrand Implementation Strategy

    You may have a spider’s web of vendors supplying your brand assets, everything from business cards to uniforms to outdoor signage. Regional offices may have their preferred local providers. Or perhaps you’ve inherited a group of suppliers as part of a merger. Because of its scope and scale, a…

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  • 10 Rebranding tips marketing executives should know
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    10 Rebranding tips marketing executives should know

    Thursday, February 7, 2019 | Ian Kaplan

    Advice to Marketing ExecutivesRebranding Implementation

    Talk about a game-changer! Your company has decided to rebrand. The implications and logistics, both large and small, will excite, challenge, preoccupy and potentially overwhelm you and the whole marketing department for some time to come. Let’s face it, every branded asset needs to be changed and…

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  • A roadmap for communication during brand change
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    A roadmap for communication during brand change

    Monday, February 4, 2019 | Patrick Heath

    Rebrand Implementation StrategyRebranding Rollout Plan

    “The single biggest problem in communication is the illusion that it has taken place.” Depending on who you ask, either the playwright George Bernard Shaw or the sociologist and writer William H. Whyte first pinpointed this issue way back in the middle of the last century. The adage is spot-o…

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  • Rebranding? Be prepared to pass the teamwork test
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    Rebranding? Be prepared to pass the teamwork test

    Tuesday, January 22, 2019 | Vladimir Kacar

    Corporate Rebranding ImplementationRebranding Stakeholders

    If you’ve ever lived through a major rebrand, you know it has the potential to be a wild ride. Really, it’s never as easy as updating logos. When the name of the company changes, the level of complexity ratchets up. And if the name change is due to merger and acquisition (M&A), and the combi…

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  • Streamlining a complex energy rebranding
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    Streamlining a complex energy rebranding

    Friday, January 18, 2019 | Ian Kaplan, Patrick Heath

    Energy Company RebrandingRebranding Implementation Budgets

    BrandActive has unique expertise in the financial analysis, strategy, cost optimization, and logistics of global rebrand implementation programs. That’s why preeminent businesses often come to BrandActive for help during times of brand change. A recent case in point is Enbridge. Our team of …

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  • How companies build and conserve brand value during a rebrand
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    How companies build and conserve brand value during a rebrand

    Monday, January 14, 2019 | Philip Guiliano

    Branded Asset ChangeMinimize Rebrand Risk

    Ok, so depending on who you talk to, brand value can have a slew of different meanings. A CMO or CFO might look at it as something to be measured and they calculate its contribution to the company’s balance sheet. Others believe brand value is measured using market share data. Or brand value ma…

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  • Top lessons for improving patient experience during a rebrand
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    Top lessons for improving patient experience during a rebrand

    Monday, January 7, 2019 | Andy Pollock

    Advice to Marketing ExecutivesHealthcare Rebrand ImplementationRebranding Stakeholders

    Hospitals and health systems are facing a watershed moment. Due to all the merger and acquisition activity over the past 15 years, increasing numbers of people now find themselves seeking care at a healthcare system. These powerful organizations compete to offer an excellent and cohesive customer…

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  • Top trends in digital branding: your guide to user-generated content
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    Top trends in digital branding: your guide to user-generated content

    Monday, December 17, 2018 | Nicole Kemp

    Advice to Marketing ExecutivesRebranding Implementation

    Increasingly, brands rely on digital channels to engage with customers and prospects. However, brands are seldom in charge of the messaging their audiences see on these platforms. Customers often learn about your brand through user-generated content. They form perceptions through social influencers.…

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  • Three reasons why AI is a rebrander’s new ally
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    Three reasons why AI is a rebrander’s new ally

    Tuesday, December 11, 2018 | Michael Singh

    Rebrand Implementation StrategyRebranding Rollout Plan

    More than just a buzzword, AI is a pivotal part of realizing brand change on time and on budget. These technology tools allow project teams to streamline processes and give scenarios while computers do the heavy lifting of calculating and extrapolating scope of costs. AI is beginning to provide mark…

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