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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • 5  tips to get the full ROI from your energy company’s rebrand
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    5 tips to get the full ROI from your energy company’s rebrand

    Monday, September 9, 2019 | Philip Guiliano

    Branded Asset ChangeCorporate Rebranding ImplementationEnergy Company RebrandingRebranding Implementation

    Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…

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  • A roadmap for rebranding an energy company
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    A roadmap for rebranding an energy company

    Thursday, September 5, 2019 | BrandActive

    Energy Company RebrandingRebranding Rollout Plan

    Energy companies today contend with a fast-changing business environment, including a rise in M&A and corporate repositioning initiatives. As they seek scale, diversification, and closer connections with customers, rebranding is often a lynchpin of their strategy. That’s why energy executives,…

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  • Unwrapping success: top tips for rebranding your products and packaging
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    Unwrapping success: top tips for rebranding your products and packaging

    Tuesday, September 3, 2019 | Laura Malone

    Corporate Rebranding ImplementationLogistics of Rebranding Implementation

    It’s easy to see the importance of expertly branding products and their surrounding packaging to any brand’s success. In fact, your products and packaging may be the single most impactful brand touchpoint in your arsenal. They deliver lasting and meaningful impressions. So, it makes sense that d…

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  • Why a sustainable rebrand is a smart rebrand
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    Why a sustainable rebrand is a smart rebrand

    Monday, August 26, 2019 | Joanna Litingtun, Alvin Liao

    Advice to Marketing Executives

    In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…

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  • The history of using sound to signal your brand
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    The history of using sound to signal your brand

    Monday, August 12, 2019 | John Gasior

    Brand GovernanceBranded Asset Change

    When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…

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  • Managing competing rebrand priorities in a financial sector merger
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    Managing competing rebrand priorities in a financial sector merger

    Wednesday, August 7, 2019 | Nicole Kemp

    Financial Sector RebrandingRebranding Stakeholders

    Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …

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  • How to bullet-proof your rebranding plan so nothing falls through the cracks
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    How to bullet-proof your rebranding plan so nothing falls through the cracks

    Wednesday, August 7, 2019 | Marie Greatrix

    Corporate Rebranding ImplementationRebrand Implementation Strategy

    The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…

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  • Keeping your rebranding budget on target — from planning to execution
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    Keeping your rebranding budget on target — from planning to execution

    Friday, August 2, 2019 | Poria Kanozi

    Rebrand Implementation StrategyRebranding Implementation Budgets

    Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…

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  • 6 tips to successfully rebrand your manufacturing company
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    6 tips to successfully rebrand your manufacturing company

    Wednesday, July 17, 2019 | Philip Guiliano

    Financial management of rebrandingRebrand Implementation StrategyRebranding Rollout Plan

    All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…

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  • Planning for rebranding implementation
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    Planning for rebranding implementation

    Thursday, July 11, 2019 | Philip Guiliano

    Logistics of Rebranding ImplementationRebranding Implementation

    Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…

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