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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • Get ahead of a healthcare system merger or divestiture before it gets ahead of you
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    Get ahead of a healthcare system merger or divestiture before it gets ahead of you

    Monday, March 23, 2020 | Andy Pollock

    In The News

    This article first appeared on the HITMC website. If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why: Last fall, the AHA released a study showing that healthcare merge…

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  • How recommendation books guide brand asset management during a rebrand and beyond
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    How recommendation books guide brand asset management during a rebrand and beyond

    Monday, March 23, 2020 | Marie Greatrix

    ProcurementSignage Rebranding

    When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of the complexity, too. Certain asset categories, such as signage and fleet, are especially intricate. For large national and gl…

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  • Timely consideration: evaluate and boost operational brand governance
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    Timely consideration: evaluate and boost operational brand governance

    Thursday, March 19, 2020 | BrandActive

    Brand Governance

    So, here it is. COVID-19. The metaphorical elephant in the room. If you have started working remotely, you may be asking yourself, “What can I accomplish over this time?“ One valuable initiative is to boost  your company’s position in the market through a strong operational brand governance s…

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  • Top rebranding FAQs from planning and budgeting to implementation
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    Top rebranding FAQs from planning and budgeting to implementation

    Monday, March 16, 2020 | Andy Pollock

    Logistics of Rebranding ImplementationRebrand Implementation Strategy

    If your firm is considering a rebrand (or recently signed off on one), then you likely have a plethora of questions about how to get started. That's bound to be true if, like many marketers, you are tasked with heading up a major rebrand for the first time. With a project of this scale and complexit…

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  • How hospital systems can use a rebrand to improve their culture
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    How hospital systems can use a rebrand to improve their culture

    Monday, March 9, 2020 | Eniana Vrenozaj

    Healthcare Rebrand ImplementationRebranding Stakeholders

    Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…

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  • Trane Technologies launches new brand
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    Trane Technologies launches new brand

    Friday, March 6, 2020 | BrandActive

    In The News

    Congratulations to Trane Technologies, which began trading on the NYSE as a stand-alone company focused on climate innovation after separating from Ingersoll Rand and combining with Gardner Denver. A new brand identity now supports their efforts to address sustainability challenges through heating, …

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  • Bristol Myers Squibb launches new brand
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    Bristol Myers Squibb launches new brand

    Friday, March 6, 2020 | BrandActive

    In The News

    Congratulations to Bristol Myers Squibb on the launch of their new brand! This new logo will shepherd in a new era, as Celgene and BMS unify into one company. The new brand with the color purple will embody the passion and compassion Bristol Myers Squibb hopes to convey in the marketplace. A job …

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  • The top 4 reasons rebrands fail — and how to avoid them
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    The top 4 reasons rebrands fail — and how to avoid them

    Sunday, March 1, 2020 | Vladimir Kacar

    Minimize Rebrand RiskRebrand Implementation Strategy

    Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of that, no organization makes the decision to rebrand lightly. Whatever the underlying reason (M&A, repositioning, or other …

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  • The 6 biggest challenges of rebranding an energy company
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    The 6 biggest challenges of rebranding an energy company

    Tuesday, February 25, 2020 | Patrick Heath

    Energy Company Rebranding

    If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…

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  • How technology is driving smarter rebrands in 2020
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    How technology is driving smarter rebrands in 2020

    Tuesday, February 18, 2020 | Marie Greatrix

    Rebranding Tools and Technology

    Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…

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