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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • The history of using sound to signal your brand
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    The history of using sound to signal your brand

    Monday, August 12, 2019 | John Gasior

    Brand GovernanceBranded Asset Change

    When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…

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  • Managing competing rebrand priorities in a financial sector merger
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    Managing competing rebrand priorities in a financial sector merger

    Wednesday, August 7, 2019 | Nicole Kemp

    Financial Sector RebrandingRebranding Stakeholders

    Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …

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  • How to bullet-proof your rebranding plan so nothing falls through the cracks
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    How to bullet-proof your rebranding plan so nothing falls through the cracks

    Wednesday, August 7, 2019 | Marie Greatrix

    Corporate Rebranding ImplementationRebrand Implementation Strategy

    The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…

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  • Keeping your rebranding budget on target — from planning to execution
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    Keeping your rebranding budget on target — from planning to execution

    Friday, August 2, 2019 | Poria Kanozi

    Rebrand Implementation StrategyRebranding Implementation Budgets

    Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…

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  • 6 tips to successfully rebrand your manufacturing company
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    6 tips to successfully rebrand your manufacturing company

    Wednesday, July 17, 2019 | Philip Guiliano

    Financial management of rebrandingRebrand Implementation StrategyRebranding Rollout Plan

    All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…

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  • Planning for rebranding implementation
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    Planning for rebranding implementation

    Thursday, July 11, 2019 | Philip Guiliano

    Logistics of Rebranding ImplementationRebranding Implementation

    Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…

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  • 7 signage best practices to make a lasting brand impression
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    7 signage best practices to make a lasting brand impression

    Wednesday, July 10, 2019 | Tihana Deanovic

    Branded Asset ChangeSignage Rebranding

    Signage has been around since the ancient Romans and Greeks, who used it mark their storefronts hoping to attract customers. And while your branded signage might differ from their modest stone signs with painted letters, its intent—and its importance—remains undeniable. But one thing is for sure…

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  • Brand governance for M&A: protecting your rebrand investment
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    Brand governance for M&A: protecting your rebrand investment

    Tuesday, July 2, 2019 | Nicole Kemp

    Brand GovernanceM&A Brand Change

    Brand governance is key to the successful implementation and maintenance of any brand over time. Without such an infrastructure, companies are at risk for brand fragmentation and resource and investment inefficiencies. Most important of all, they risk an inconsistent or confusing brand experience fo…

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  • Uniting brands: how to promote cultural integration during M&A
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    Uniting brands: how to promote cultural integration during M&A

    Wednesday, June 19, 2019 | Vladimir Kacar

    Advice to Marketing ExecutivesM&A Brand Change

    Bringing two companies together in a merger and acquisition (M&A) is a daunting task, and that extends to rebranding. There are thousands of logistics to consider, from branded assets and legal requirements to the timing of your rebrand budget. But that’s not all. You also need to promote and …

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  • Timing matters: how to build a rebrand budget that meets your organization’s financial needs
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    Timing matters: how to build a rebrand budget that meets your organization’s financial needs

    Monday, June 10, 2019 | Patrick Heath

    Logistics of Rebranding ImplementationRebranding Implementation Budgets

    When it comes to preparing a realistic budget for a rebrand, identifying the full list of planned expenses is a top priority. But that’s just the jumping off point. You need to understand where in your organization to look for funding—meaning where will you turn to find the money to pay for conv…

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