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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • 6 tips to successfully rebrand your manufacturing company
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    6 tips to successfully rebrand your manufacturing company

    Wednesday, July 17, 2019 | Philip Guiliano

    Rebrand Implementation StrategyRebranding Rollout Plan

    All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…

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  • 7 signage best practices to make a lasting brand impression
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    7 signage best practices to make a lasting brand impression

    Wednesday, July 10, 2019 | Tihana Deanovic

    Branded Asset ChangeSignage Rebranding

    Signage has been around since the ancient Romans and Greeks, who used it mark their storefronts hoping to attract customers. And while your branded signage might differ from their modest stone signs with painted letters, its intent—and its importance—remains undeniable. But one thing is for sure…

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  • Brand governance for M&A: protecting your rebrand investment
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    Brand governance for M&A: protecting your rebrand investment

    Tuesday, July 2, 2019 | Nicole Kemp

    Brand GovernanceM&A Brand Change

    Brand governance is key to the successful implementation and maintenance of any brand over time. Without such an infrastructure, companies are at risk for brand fragmentation and resource and investment inefficiencies. Most important of all, they risk an inconsistent or confusing brand experience fo…

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  • Uniting brands: how to promote cultural integration during M&A
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    Uniting brands: how to promote cultural integration during M&A

    Wednesday, June 19, 2019 | Vladimir Kacar

    Advice to Marketing ExecutivesM&A Brand Change

    Bringing two companies together in a merger and acquisition (M&A) is a daunting task, and that extends to rebranding. There are thousands of logistics to consider, from branded assets and legal requirements to the timing of your rebrand budget. But that’s not all. You also need to promote and …

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  • Timing matters: how to build a rebrand budget that meets your organization’s financial needs
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    Timing matters: how to build a rebrand budget that meets your organization’s financial needs

    Monday, June 10, 2019 | Patrick Heath

    Logistics of Rebranding ImplementationRebranding Implementation Budgets

    When it comes to preparing a realistic budget for a rebrand, identifying the full list of planned expenses is a top priority. But that’s just the jumping off point. You need to understand where in your organization to look for funding—meaning where will you turn to find the money to pay for conv…

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  • Key considerations when rebranding a technology company
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    Key considerations when rebranding a technology company

    Monday, June 3, 2019 | Patrick Heath

    Technology Rebranding

    Perhaps it’s playing to the cliché to suggest that technology companies focus more on developing products than developing their own brands. It isn’t surprising, though: Most of them — large or small, established or startup — were founded by coders or engineers or developers — not marketer…

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  • Top three takeaways from the ANA Financial Management conference
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    Top three takeaways from the ANA Financial Management conference

    Wednesday, May 22, 2019 | Ian Kaplan

    Advice to Marketing ExecutivesRebranding Implementation

    There’s only one thing that can match the span and range of topics discussed at the recent ANA Advertising Financial Management Conference. And that’s the passion of the brand and agency leaders having the discussion. Among my big takeaways were valuable insights into current thinking on agen…

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  • Managing competing rebrand priorities in a financial sector merger
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    Managing competing rebrand priorities in a financial sector merger

    Monday, May 20, 2019 | Nicole Kemp

    Financial Sector RebrandingRebranding Stakeholders

    Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …

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  • The client asks: How much will the rebrand cost? Do you know the answer?
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    The client asks: How much will the rebrand cost? Do you know the answer?

    Monday, May 13, 2019 | Andy Pollock

    Corporate Rebranding ImplementationRebranding Implementation Budgets

    Let's compare planning a rebrand implementation to the process of building the new beach house of your dreams. You find the perfect island location, design the ideal layout, choose the right flooring and fixtures and paint colors. It’s just right. But you have no idea what it will cost or how l…

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  • Bridging the gap between in-house and external agencies
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    Bridging the gap between in-house and external agencies

    Tuesday, May 7, 2019 | Ian Kaplan

    Advice to Marketing Executives

    While at the Texas Marketing Summit last month in Dallas, I couldn’t help but notice a common line of thinking among some of the attendees. You’ve probably heard it once and you will hear it again: “Why do we need an agency for this? Shouldn’t we be doing this in-house?” These may be…

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