Marketing
and Brand Operations
Has there ever been a better time to dive into how and what you spend on your marketing and achieve year-over-year operational savings?
Do your marketing and brand operations maximize your speed to market, brand consistency, and resource efficiency? Whether you’re considering refreshing your positioning, looking to rebrand, or wondering how you can use your day-to-day marketing dollars and branding budgets more effectively, we’re here to help.
From years of experience, working with some of the world’s greatest brands, we know that having a strong marketing and brand infrastructure will not only yield financial results, but will lead to a more efficient and effective way of working, allowing you to focus on doing great work that supports your organization’s strategy and objectives.
Leveraging best practices, modelling future states, exploring the latest technologies, and prototyping possibilities, BrandActive’s marketing and brand operations offering helps marketing teams build resilient and agile marketing functions that drive sustainable growth, enhanced brand equity, and deliver value to both customers and stakeholders.
How are your marketing and brand operations working for you?
Case Study: Centura Health
Unlocking Operational Improvements and Savings While Improving Brand Impact
BrandActive has been supporting clients in maximizing their marketing and brand operations for more than two decades. This experience has led to a formalized, standalone solution that we call MBO (Marketing and Brand Operations).
Case Study: Caterpillar
Caterpillar Branding: Aligning Marketing and Brand Operations with Dealer Requirements
Our services include:
Brand Governance
- Governance models
- Brand ambassador programs
- Training programs
- Brand stewardship
- Brand management solutions
Process and Structure Redesign
- Department organization
- Roles and responsibilities
- Talent alignment
- Optimal workflow plan(s)
- Prioritization of projects and initiatives
- Project intake and project processes
- Escalation procedures
Measurement and Tracking
- KPI definition and tracking
- Dashboards
- Brand ROI measurement
- Brand equity measurement
Brand Asset Management
- Asset rationalization
- Audit of existing assets
- Strategy for what to keep and what to sunset
- Migration strategy
Our MBO team curate’s client specific solutions to create maximum impact and ROI for our client’s businesses:
