We help regional banks save up to 15-30% when rebranding.
We help regional banks budget and plan for rebrands with structure and clarity, so your teams stay aligned, your spend stays focused, and your customers stay with you.
When Gesa Credit Union rebranded, they were growing fast and they didn’t want to lose what made them trusted in the first place. With over 2,000 branded assets and dozens of teams involved, they needed to modernize their brand without confusing members or overspending.
We helped them do exactly that. Together, we built a cost-effective implementation plan that reduced projected rebrand spend by nearly 25%, while maintaining consistency across every touchpoint, from 36 ATMs and branch signage to debit cards, sponsorships, and digital tools.
Most importantly, the transition kept members confident and connected because every move was planned with them in mind.
We help banks like yours:
Create rebrand plans that preserve customer experience at every touchpoint
Redirect spend with intention so you invest where it matters
Avoid operational surprises and regulatory gaps
Keep teams, vendors, and leadership aligned every step of the way
You only get one shot at a rebrand. We help you make it count, without losing sight of what’s made you successful so far.
Complete the form to learn more from our financial services team:
We’ve worked with financial services companies across North America to achieve brand implementation success:
Proven success working with financial services leaders
Banking Institutions
We worked with Byline Bank to execute a comprehensive brand transition to unify multiple regional branches under a single brand identity.
Insurance Providers
We’ve helped insurance companies plan for and roll out comprehensive rebrands across multiple business lines.
Asset Management Firms
We’ve guided asset management firms in consolidating their brand portfolios to unify their workforce and amplify their unique value propositions.
Simplify the branded asset transition across touchpoints
Maintaining a consistent, high-quality brand experience for your customers is critical during a rebrand. We can help you identify and convert all your branded assets – from branch signage to digital components and marketing collateral – to the new brand, providing a seamless transition across every customer touchpoint.
Corporate offices and retail branches
Servicing and operating collateral
ID badges and workwear
Client-facing digital components
Business cards
Marketing collateral
Signage
Financial education
Fleet
What Our Clients Say
You learn pretty quickly that you need people on the team who have done rebrand implementation over and over, who understand where to find the efficiency, who understand how to help you reposition the organization in the right way, and how to bring that to life. I would say if you’re looking for efficiency in a rebrand, your number one step is to find a partner to help you achieve the goal.”
SVP, Experience Operations and Chief of Staff at CO-OP Financial Services
