Chart a clear path to a seamless financial services rebrand implementation
With the current wave of consolidations sweeping the financial services sector, rebranding challenges are becoming increasingly common. Whether your organization is currently undergoing a merger or anticipating a future brand change, navigating the complex rebranding process requires expert guidance.
With our extensive experience guiding banking institutions, insurance providers, and asset management firms through successful rebrand implementations, we offer the clarity and support needed to confidently answer questions like:
How much will this rebrand cost?
How do we approach converting digital assets while maintaining customer experience?
How and when do we order branch consolidation and rebranding?
How do we make sure that rebranding adheres to regulatory or filing constraints?
How do we rationalize our sponsorships as we move through the rebrand?
How can we align our rebrand with operational cycles, customer cutovers, and other schedules to maximize efficiency and spend?
Complete the form to learn more from our financial services team:
We’ve worked with financial services companies across North America to achieve brand implementation success:
Proven success working with financial services leaders
Banking Institutions
We worked with Byline Bank to execute a comprehensive brand transition to unify multiple regional branches under a single brand identity.
Insurance Providers
We’ve helped insurance companies plan for and roll out comprehensive rebrands across multiple business lines.
Asset Management Firms
We’ve guided asset management firms in consolidating their brand portfolios to unify their workforce and amplify their unique value propositions.
Simplify the branded asset transition across touchpoints
Maintaining a consistent, high-quality brand experience for your customers is critical during a rebrand. We can help you identify and convert all your branded assets – from branch signage to digital components and marketing collateral – to the new brand, providing a seamless transition across every customer touchpoint.
Corporate offices and retail branches
Servicing and operating collateral
ID badges and workwear
Client-facing digital components
Business cards
Marketing collateral
Signage
Financial education
Fleet
What Our Clients Say
You learn pretty quickly that you need people on the team who have done rebrand implementation over and over, who understand where to find the efficiency, who understand how to help you reposition the organization in the right way, and how to bring that to life. I would say if you’re looking for efficiency in a rebrand, your number one step is to find a partner to help you achieve the goal.”
SVP, Experience Operations and Chief of Staff at CO-OP Financial Services
