Maturity Model: Assess your current brand operations

Welcome to your Repositioning Brand Governance Quiz

How would you describe your leadership team’s viewpoint on brand governance?

Which statement best represents your company’s approach when it comes to regional or business unit marketing?

How would you describe your company’s approach towards brand engagement and employee empowerment?

Which statement best describes how employees understand brand?

What technology and tools do you have to support brand governance?

What tools are available to your employees for questions about brand and brand application? Check all that apply:

Which statement best describes the types of resources you have in place to support brand governance at your company?

On a scale of 1-5, with 1 being not at all and 5 being always, how consistent would you rate brand application across your organization?