Bristol Myers Squibb launches new brand

Bristol Myers Squibb launches new brand

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Friday, March 6, 2020 | BrandActive

Congratulations to Bristol Myers Squibb on the launch of their new brand! This new logo will shepherd in a new era, as Celgene and BMS unify into one company. The new brand with the color purple will embody the passion and compassion Bristol Myers Squibb hopes to convey in the marketplace.

A job well done by Siegel+Gale, who worked with this global pharmaceutical powerhouse to create the new brand strategy and identity. And we’re proud to be working with Siegel+Gale and Bristol Myers Squibb on the rebrand implementation.

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