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Expert Rebrand Implementation Guidance for DuPont’s Split
As DuPont embarks on its transformation into three distinct, publicly traded companies, the complexities of rebranding and restructuring present both challenges and opportunities. Navigating this intricate process requires expert guidance—especially when resources are stretched thin and timelines are tight.
With our extensive experience guiding industrial, chemical, and manufacturing leaders through successful rebrand implementations, we offer the clarity and support needed to confidently tackle questions like:
How can we align our rebranding efforts with the separation timeline and maintain strong financial profiles for each new company?
What’s the best strategy to rebrand our digital assets and communicate changes to diverse customer bases?
How do we prioritize rebranding efforts with limited internal resources while each entity focuses on tailoring capital allocation strategies?
How do we manage the rebranding of multiple physical sites and a large fleet while maintaining operational efficiency?
How do we tackle rebranding shared spaces and sites?
Complete the form to learn more from our industrial team:
We’ve worked with leading industrial companies across the US to achieve brand implementation success:
Our team understands the unique pressures of rebranding during a company split. We're here to help you:
Create all-encompassing rebranding strategies across touchpoints and and separation companies
Maximize budget impact while ensuring post-split financial strength
Align timelines with separation schedule and business operations
Streamline rebranding to minimize disruption to core business
Balance brand consistency with new distinct company identities
Develop targeted communication plans for all stakeholders for employees, customers, and investors
What Our Clients Say
When it came time to do the final budget reconciliation for the launch, we were right on target. Furthermore, upholding brand standards in a global project is a daunting task. The global network and exacting attention to detail brought to bear on the project ensured that the brand was rolled out with precision.”
Vice President, Corporate Affairs, Vale Base Metals
