Healthcare Rebrand


HOW you implement your rebrand is just as important as WHAT you implement

BrandActive is the world’s leading expert in the financial analysis, strategy, planning, and logistics of rebrand implementation for healthcare companies and systems. We bring a specialized team armed with best practices, benchmark data, deep analytics, and time-tested tools and methodologies to your rebrand implementation—ensuring that your brand change happens on time, on or below budget, and according to plan.

Talk to a healthcare rebrand implementation expert

Our team helps you plan, analyze, strategize, and execute with precision and confidence. We bring options to the table that provide you with the information you need to make the best choices available to meet your rebranding objectives while remaining within your fiscal constraints and commercial realities. This allows you to achieve more, spend less, and build a better brand.

Our proven methodologies and industry-specific databases, together with our data-gathering technology, Survey Manager ExpressTM (SME), enables scalable, expedient, accurate and thorough data collection. The information captured is compared to benchmarking data in our REBRAND ANALYTICS ENGINETM (RAE) in order to validate costs. Our team uses this data to run and quantify multiple implementation scenarios and thoroughly evaluate the full range of transition scenarios that best drive the achievement of your business objectives.

It is our data-driven approach that facilitates smarter and more effective decision-making and sets the stage for substantial cost savings.

In addition, we develop the tools and reports that streamline your implementation and provide status summaries at a glance. Customized dashboards organize relevant information into clear and concise updates and progress reports, reflecting priorities and providing just-in-time information when and how you need it. This systemized and structured data enables you to remain in control of costs and timing and provides the key information you need to report to senior stakeholders with confidence.

Our rebrand implementation services include:

Scope and Assess

  • Definition of project parameters
  • Scenario Planning
  • Cost Estimation
  • Implementation strategy development

Plan and Roll-out

  • Detailed implementation planning
  • Development of specifications for all branded assets
  • Mobilization and leadership of key workgroups
  • Vendor management
  • Rebrand plan progress tracking, reporting and budget control

Maintain and Govern

  • Project closure and documentation
  • Brand governance framework

Snapshot of sample deliverables

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Get in touch to learn about our process

“High visibility of the new consolidated brand was achieved within a two-week period. At MedStar Health, the rebranding could not have succeeded without the expert support and guidance of BrandActive. They are truly a CMO's right hand.”

Former Corporate Vice President, Public Affairs and Marketing, MedStar Health