We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Brand and marketing outlook 2023: 5 ways to bolster your brand in an uncertain economy

Thursday, December 8, 2022 | Philip Guiliano, Vladimir Kacar, Paige Reilly

Brand and Marketing Operations Brand Trends and Predictions M&A / Divestiture Brand Changes

Organizations tend to respond to periods of economic uncertainty in one of three ways. On one end of the spectrum, they double down on their growth strategy to achieve market gains and outpace the competition. On the other end, they cut spending, reduce the size of their workforce, and put a morator…

Rebranding a staffing agency: 3 ways to position your professional services firm for transformation

Wednesday, November 30, 2022 | Ian Kaplan, Jon Levy, Patrick Kennedy

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions Rebranding Implementation

Staffing agencies are poised for more growth in 2023 as they continue to grapple with record revenue of $212.8 billion in 2022 according to Staffing Industry Analysts, up 14% over the previous year. This growth presents an ideal opportunity for firms to rebrand as a way to reposition themselves…

Exploring healthcare partnerships? Take 3 steps to solidify your brand and marketing operations

Tuesday, October 25, 2022 | Philip Guiliano

Brand and Marketing Operations Brand Trends and Predictions Healthcare Providers and Insurance Brand Implementation

Healthcare organizations continue to pursue creative and innovative solutions to respond to the industry pressures they face. Many are entering or are planning to enter M&A deals to enlarge their geographic footprint and add credibility and name recognition of their service offerings. Several…

3 ways to optimize healthcare brand and marketing operations as industry pressures intensify

Wednesday, September 7, 2022 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Healthcare Providers and Insurance Brand Implementation

The healthcare sector is under enormous pressure on all sides. Staff shortages and burnout are making it difficult to provide the level of care patients and stakeholders expect. Shifts in the payer mix threaten providers’ financial models. And frequent regulatory changes keep organizations in a co…

Don’t embark on a rebrand until you ask 5 expert-level questions

Tuesday, August 30, 2022 | Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

As hybrid work becomes the norm, it’s time to strengthen your brand and marketing operations

Thursday, May 26, 2022 | Leigh Furlong

Brand and Marketing Operations

After two years of working remotely, you might be noticing that something is amiss in your brand and marketing operations. Perhaps your most talented employees are starting to consistently make mistakes. Maybe your time to market is getting longer and you’re not sure why. Or it could be that team…

3 ways to suit up for an M&A-driven rebrand (even if the deal is still TBA)

Wednesday, February 16, 2022 | Philip Guiliano

Brand and Marketing Operations M&A / Divestiture Brand Changes Rebranding Implementation

M&A activity continues to pick up momentum, increasing the pressure on marketers to rebrand quickly and efficiently. KPMG reports that M&A transactions totaled $3.8 trillion in 2020 and $5.1 trillion in 2021. And this growth shows no signs of stopping as brands seek to overcome persistent su…

4 emerging trends that will impact your brand and marketing operations in 2022

Tuesday, November 30, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

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We are constantly thinking about the world around us.

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