The secret to positioning your brand for the future? A well-rounded marketing operations team
Wednesday, August 18, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…
Read more
Now is the time to re-evaluate your marketing function
Tuesday, July 27, 2021 | BrandActive
Brand and Marketing Operations
This podcast was featured on the ReviveHealth website. Listen in to a conversation between Philip Guiliano, Partner, BrandActive and Chris Bevolo, Chief Brand Officer, ReviveHealth, as they discuss how to evaluate your marketing function to ensure it is operating as efficiently as possible, and h…
Read more
Prepare for a potential economic boom by shoring up your brand and marketing operations
Tuesday, July 13, 2021 | Philip Guiliano, Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…
Read more
The new CMO mandate: optimize your marketing operations to fortify your brand strategy
Thursday, June 17, 2021 | Philip Guiliano, Jo Clarke
Brand and Marketing OperationsBrand Trends and Predictions
Marketing leaders like you must do more and more with ever-decreasing resources. You’re tasked with achieving faster time to market, ensuring pitch-perfect brand consistency, and staying abreast of quickly shifting consumer norms and expectations — all while launching compelling campaigns to dri…
Read more
To optimize your brand for success, evaluate your marketing processes
Friday, April 9, 2021 | Nicole Kemp
Brand and Marketing Operations
As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…
Read more
Make brand-building a team effort with a next-level brand training program
Wednesday, March 24, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …
Read more
6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
Read more
How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | Nicole Kemp
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
Read more
New expectations: brand and marketing operations
Wednesday, December 9, 2020 | Philip Guiliano, Ian Kaplan
Brand and Marketing OperationsBrand Trends and PredictionsMarketer's Brand Implementation FAQs
As a culture we have decided on a thing called time, and we’ve agreed upon an annual calendar that has an end – and in turn – a new beginning. It isn’t as if the calendar hits January 1 and all of the challenges of 2020 miraculously go away. And yet – many of us find comfort, optimism, and…
Read more
How to use marketing technology to optimize your brand and marketing operations in 2021
Wednesday, November 4, 2020 | Ed Burn
Brand and Marketing OperationsBrand ConsistencyMarketer's Brand Implementation FAQs
Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…
Read more
