We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, Laura Malone

Brand and Marketing Operations Corporate Rebranding Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

Protect your brand investment with operational brand governance

Friday, August 21, 2020 | Nicole Kemp

Advice to Marketing Executives Brand and Marketing Operations

Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…

5 ways for CMOs to optimize their brand and marketing operations

Monday, August 10, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…

Why optimized brand and marketing operations are more vital than ever for healthcare systems

Monday, August 3, 2020 | Andy Pollock

Brand and Marketing Operations

“The team has produced so much work in the last four months—that’s a couple of years’ worth of campaigns and efforts that got processed in four months.” This perspective was provided by Providence’s SVP and CMO Jigar Shah during a recent Modern Healthcare webinar and it really tells t…

Webinar: How marketing and brand can drive the trajectory of health systems post-COVID

Monday, August 3, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…

Why your healthcare company must embrace brand operations

Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock

Brand and Marketing Operations Healthcare Rebrand Implementation

Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…

How Marketing can help healthcare systems regain their financial footing

Tuesday, June 16, 2020 | Andy Pollock

Brand and Marketing Operations Healthcare Rebrand Implementation

How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…

Webinar: Marketers & communicators lead the way to growth

Friday, June 12, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp

Brand and Marketing Operations M&A Brand Change Rebrand Implementation Strategy

If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …

Untapped potential: Study reveals how financial service firms need to evolve brand governance

Monday, May 4, 2020 | Nicole Kemp, Joanna Litingtun

Brand and Marketing Operations Financial Sector Rebranding

Increasingly, executive leaders are talking up the need for operational brand governance to drive growth, efficiency, and improved financial results. Yet many organizations, especially more traditional financial services institutions with a B2B focus, don’t have a clear understanding …

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