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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

3 best practices to maintain trust with your audience during a B2C rebrand

Ian Doubleday

Brand and Marketing Operations Rebrand Implementation Strategy Rolling Out Your Rebrand

It goes without saying that your customers are the lifeblood of your business. It’s essential to maintain and deepen their loyalty to and trust in your brand to meet your long-term growth and revenue targets. When your company’s strategic vision has led to the decision to rebrand, you must do…

Reduce confusion during your rebrand with these 3 change management principles

Heather Jones

Brand and Marketing Operations Rebrand Implementation Strategy Rolling Out Your Rebrand

If a rebrand is on the horizon for your organization, you may already be thinking about the tactical details involved in rolling it out. While those are details are critical, it’s just as important to consider the impact the process of implementation will have on your internal and external audienc…

Bidding adieu to a beloved brand requires proactive, well-planned communication

Alexandra Ciesielka

Brand and Marketing Operations Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebranding Implementation

Communication is an essential component of any effective rebrand implementation plan. And marketing leaders on the cusp of a rebrand should always consider the best way to introduce their new brand to internal stakeholders and the public. But if you’re altering elements of a well-known legacy b…

How to unlock efficiencies and maximize the impact of your M&A-driven rebrand

Philip Guiliano, Paige Reilly

Brand and Marketing Operations Brand Consistency M&A / Divestiture Brand Changes Rebrand Implementation Strategy Rebranding Implementation

The desire for market growth is always a primary factor behind M&A deals. But in today’s uncertain economic climate, unlocking cost-saving efficiencies is just as important. An expertly executed rebrand implementation can contribute significantly to an M&A deal’s ultimate profitabilit…

Brand and marketing outlook 2023: 5 ways to bolster your brand in an uncertain economy

Philip Guiliano, Vladimir Kacar, Paige Reilly

Brand and Marketing Operations Brand Trends and Predictions M&A / Divestiture Brand Changes

Organizations tend to respond to periods of economic uncertainty in one of three ways. On one end of the spectrum, they double down on their growth strategy to achieve market gains and outpace the competition. On the other end, they cut spending, reduce the size of their workforce, and put a morator…

Rebranding a staffing agency: 3 ways to position your professional services firm for transformation

Ian Kaplan, Jon Levy, Patrick Kennedy

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions Rebranding Implementation

Staffing agencies are poised for more growth in 2023 as they continue to grapple with record revenue of $212.8 billion in 2022 according to Staffing Industry Analysts, up 14% over the previous year. This growth presents an ideal opportunity for firms to rebrand as a way to reposition themselves…

Exploring healthcare partnerships? Take 3 steps to solidify your brand and marketing operations

Philip Guiliano

Brand and Marketing Operations Brand Trends and Predictions Healthcare Providers and Insurance Brand Implementation

Healthcare organizations continue to pursue creative and innovative solutions to respond to the industry pressures they face. Many are entering or are planning to enter M&A deals to enlarge their geographic footprint and add credibility and name recognition of their service offerings. Several…

3 ways to optimize healthcare brand and marketing operations as industry pressures intensify

Philip Guiliano

Brand and Marketing Operations Brand Consistency Healthcare Providers and Insurance Brand Implementation

The healthcare sector is under enormous pressure on all sides. Staff shortages and burnout are making it difficult to provide the level of care patients and stakeholders expect. Shifts in the payer mix threaten providers’ financial models. And frequent regulatory changes keep organizations in a co…

Don’t embark on a rebrand until you ask 5 expert-level questions

Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

How to select and equip top-notch workgroup leads to implement your rebrand

Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

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We are constantly thinking about the world around us.

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