We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

3 ways to optimize healthcare brand and marketing operations as industry pressures intensify

Wednesday, September 7, 2022 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Healthcare Providers and Insurance Brand Implementation

The healthcare sector is under enormous pressure on all sides. Staff shortages and burnout are making it difficult to provide the level of care patients and stakeholders expect. Shifts in the payer mix threaten providers’ financial models. And frequent regulatory changes keep organizations in a co…

Don’t embark on a rebrand until you ask 5 expert-level questions

Tuesday, August 30, 2022 | Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

As hybrid work becomes the norm, it’s time to strengthen your brand and marketing operations

Thursday, May 26, 2022 | Leigh Furlong

Brand and Marketing Operations

After two years of working remotely, you might be noticing that something is amiss in your brand and marketing operations. Perhaps your most talented employees are starting to consistently make mistakes. Maybe your time to market is getting longer and you’re not sure why. Or it could be that team…

3 ways to suit up for an M&A-driven rebrand (even if the deal is still TBA)

Wednesday, February 16, 2022 | Philip Guiliano

Brand and Marketing Operations M&A / Divestiture Brand Changes Rebranding Implementation

M&A activity continues to pick up momentum, increasing the pressure on marketers to rebrand quickly and efficiently. KPMG reports that M&A transactions totaled $3.8 trillion in 2020 and $5.1 trillion in 2021. And this growth shows no signs of stopping as brands seek to overcome persistent su…

4 emerging trends that will impact your brand and marketing operations in 2022

Tuesday, November 30, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive

Monday, October 18, 2021 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions

It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…

How marketing executives are dealing with shifting budgets: realities and advice

Thursday, October 14, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…

The secret to positioning your brand for the future? A well-rounded marketing operations team

Wednesday, August 18, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…

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We are constantly thinking about the world around us.

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