The new CMO mandate: optimize your marketing operations to fortify your brand strategy
Thursday, June 17, 2021 | Philip Guiliano, Jo Clarke
Brand and Marketing OperationsBrand Trends and Predictions
Marketing leaders like you must do more and more with ever-decreasing resources. You’re tasked with achieving faster time to market, ensuring pitch-perfect brand consistency, and staying abreast of quickly shifting consumer norms and expectations — all while launching compelling campaigns to dri…
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To optimize your brand for success, evaluate your marketing processes
Friday, April 9, 2021 | Nicole Kemp
Brand and Marketing Operations
As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…
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Make brand-building a team effort with a next-level brand training program
Wednesday, March 24, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …
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6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
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How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | Nicole Kemp
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
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New expectations: brand and marketing operations
Wednesday, December 9, 2020 | Philip Guiliano, Ian Kaplan
Brand and Marketing OperationsBrand Trends and PredictionsMarketer's Brand Implementation FAQs
As a culture we have decided on a thing called time, and we’ve agreed upon an annual calendar that has an end – and in turn – a new beginning. It isn’t as if the calendar hits January 1 and all of the challenges of 2020 miraculously go away. And yet – many of us find comfort, optimism, and…
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How to use marketing technology to optimize your brand and marketing operations in 2021
Wednesday, November 4, 2020 | Ed Burn
Brand and Marketing OperationsBrand ConsistencyMarketer's Brand Implementation FAQs
Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…
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How to boost your marketing ROI through better agency management
Thursday, October 22, 2020 | Philip Guiliano, Nicole Kemp
Agencies and Brand ImplementationBrand and Marketing OperationsMarketer's Brand Implementation FAQs
Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…
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Synchronize your multi-channel campaign with brand and marketing operations best practices
Wednesday, October 14, 2020 | Nicole Kemp
Brand and Marketing Operations
Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …
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Evolving your brand operations to support your brand architecture
Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes
Brand and Marketing OperationsCorporate Rebrand Implementation
When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…
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