4 emerging trends that will impact your brand and marketing operations in 2022
Tuesday, November 30, 2021 | Andy Pollock, Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…
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The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive
Monday, October 18, 2021 | Philip Guiliano
Brand and Marketing OperationsBrand ConsistencyBrand Trends and Predictions
It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is here, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovation keep…
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How marketing executives are dealing with shifting budgets: realities and advice
Thursday, October 14, 2021 | BrandActive
Brand and Marketing OperationsBrand Trends and Predictions
GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…
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The secret to positioning your brand for the future? A well-rounded marketing operations team
Wednesday, August 18, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…
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Now is the time to re-evaluate your marketing function
Tuesday, July 27, 2021 | BrandActive
Brand and Marketing Operations
This podcast was featured on the ReviveHealth website. Listen in to a conversation between Philip Guiliano, Partner, BrandActive and Chris Bevolo, Chief Brand Officer, ReviveHealth, as they discuss how to evaluate your marketing function to ensure it is operating as efficiently as possible, and h…
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Prepare for a potential economic boom by shoring up your brand and marketing operations
Tuesday, July 13, 2021 | Philip Guiliano, Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…
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The new CMO mandate: optimize your marketing operations to fortify your brand strategy
Thursday, June 17, 2021 | Philip Guiliano, Jo Clarke
Brand and Marketing OperationsBrand Trends and Predictions
Marketing leaders like you must do more and more with ever-decreasing resources. You’re tasked with achieving faster time to market, ensuring pitch-perfect brand consistency, and staying abreast of quickly shifting consumer norms and expectations — all while launching compelling campaigns to dri…
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To optimize your brand for success, evaluate your marketing processes
Friday, April 9, 2021 | Nicole Kemp
Brand and Marketing Operations
As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…
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Make brand-building a team effort with a next-level brand training program
Wednesday, March 24, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …
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6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
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