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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Why your healthcare company must embrace brand operations

Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock

Brand and Marketing Operations Healthcare Rebrand Implementation

Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…

How Marketing can help healthcare systems regain their financial footing

Tuesday, June 16, 2020 | Andy Pollock

Brand and Marketing Operations Healthcare Rebrand Implementation

How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…

Webinar: Marketers & communicators lead the way to growth

Friday, June 12, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp

Brand and Marketing Operations M&A Brand Change Rebrand Implementation Strategy

If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …

Untapped potential: Study reveals how financial service firms need to evolve brand governance

Monday, May 4, 2020 | Nicole Kemp, Joanna Litingtun

Brand and Marketing Operations Financial Sector Rebranding

Increasingly, executive leaders are talking up the need for operational brand governance to drive growth, efficiency, and improved financial results. Yet many organizations, especially more traditional financial services institutions with a B2B focus, don’t have a clear understanding …

Timely consideration: evaluate and boost operational brand governance

Thursday, March 19, 2020 | BrandActive

Brand and Marketing Operations

So, here it is. COVID-19. The metaphorical elephant in the room. If you have started working remotely, you may be asking yourself, “What can I accomplish over this time?“ One valuable initiative is to boost your company’s position in the market through a strong operational brand governance s…

Safeguard your financial services brand with operational brand governance

Monday, January 13, 2020 | Nicole Kemp

Brand and Marketing Operations Financial Sector Rebranding

Financial services firms express their brands through a plethora of digital, physical, and experiential touchpoints. With so many opportunities for consumer impressions and interactions created by employees across a variety of departments, it’s no surprise that effective, consistent brand represen…

Get your house in order: tuning in to the operational side of brand governance

Wednesday, November 13, 2019 | Philip Guiliano

Advice to Marketing Executives Brand and Marketing Operations

Today, every marketing executive is being asked to do more with the money they are allocated – if not more for less. And, on top of this, it’s your responsibility to build your organization’s brand value by ensuring it is used consistently, effectively, and efficiently. As you know, that can b…

The history of using sound to signal your brand

Monday, August 12, 2019 | John Gasior

Brand and Marketing Operations Branded Asset Change

When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…

Brand governance for M&A: protecting your rebrand investment

Tuesday, July 2, 2019 | Nicole Kemp

Brand and Marketing Operations Divestiture M&A Brand Change

Brand governance is key to the successful implementation and maintenance of any brand over time. Without such an infrastructure, companies are at risk for brand fragmentation and resource and investment inefficiencies. Most important of all, they risk an inconsistent or confusing brand experience fo…

We are constantly thinking about the world around us.

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