How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | Nicole Kemp
Brand and Marketing OperationsHealthcare Rebrand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
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New expectations: brand and marketing operations in 2021
Wednesday, December 9, 2020 | Philip Guiliano, Ian Kaplan
Advice to Marketing ExecutivesBrand and Marketing Operations
As a culture we have decided on a thing called time, and we’ve agreed upon an annual calendar that has an end – and in turn – a new beginning. It isn’t as if the calendar hits January 1 and all of the challenges of 2020 miraculously go away. And yet – many of us find comfort, optimism, and…
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How to use marketing technology to optimize your brand and marketing operations in 2021
Wednesday, November 4, 2020 | Ed Burn
Advice to Marketing ExecutivesBrand and Marketing OperationsBrand Consistency
Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…
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How to boost your marketing ROI through better agency management
Thursday, October 22, 2020 | Philip Guiliano, Nicole Kemp
Advice to Marketing ExecutivesBrand and Marketing Operations
Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…
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Synchronize your multi-channel campaign with brand and marketing operations best practices
Wednesday, October 14, 2020 | Nicole Kemp
Brand and Marketing Operations
Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …
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Evolving your brand operations to support your brand architecture
Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes
Brand and Marketing OperationsCorporate Rebranding Implementation
When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…
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Protect your brand investment with operational brand governance
Friday, August 21, 2020 | Nicole Kemp
Advice to Marketing ExecutivesBrand and Marketing Operations
Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…
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5 ways for CMOs to optimize their brand and marketing operations
Monday, August 10, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…
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Why optimized brand and marketing operations are more vital than ever for healthcare systems
Monday, August 3, 2020 | Andy Pollock
Brand and Marketing Operations
“The team has produced so much work in the last four months—that’s a couple of years’ worth of campaigns and efforts that got processed in four months.” This perspective was provided by Providence’s SVP and CMO Jigar Shah during a recent Modern Healthcare webinar and it really tells t…
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Webinar: How marketing and brand can drive the trajectory of health systems post-COVID
Monday, August 3, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…
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