We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Brand and marketing outlook 2023: 5 ways to bolster your brand in an uncertain economy

Thursday, December 8, 2022 | Philip Guiliano, Vladimir Kacar, Paige Reilly

Brand and Marketing Operations Brand Trends and Predictions M&A / Divestiture Brand Changes

Organizations tend to respond to periods of economic uncertainty in one of three ways. On one end of the spectrum, they double down on their growth strategy to achieve market gains and outpace the competition. On the other end, they cut spending, reduce the size of their workforce, and put a morator…

Rebranding a staffing agency: 3 ways to position your professional services firm for transformation

Wednesday, November 30, 2022 | Ian Kaplan, Jon Levy, Patrick Kennedy

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions Rebranding Implementation

Staffing agencies are poised for more growth in 2023 as they continue to grapple with record revenue of $212.8 billion in 2022 according to Staffing Industry Analysts, up 14% over the previous year. This growth presents an ideal opportunity for firms to rebrand as a way to reposition themselves…

Exploring healthcare partnerships? Take 3 steps to solidify your brand and marketing operations

Tuesday, October 25, 2022 | Philip Guiliano

Brand and Marketing Operations Brand Trends and Predictions Healthcare Providers and Insurance Brand Implementation

Healthcare organizations continue to pursue creative and innovative solutions to respond to the industry pressures they face. Many are entering or are planning to enter M&A deals to enlarge their geographic footprint and add credibility and name recognition of their service offerings. Several…

Healthcare system marketers, beware and rejoice! Takeaways from SHSMD Connections 2022

Tuesday, September 27, 2022 | Katie Gordon

Brand Implementation Technology & Tools Brand Trends and Predictions Healthcare Providers and Insurance Brand Implementation

Healthcare system marketers have a lot on their plates as they take the next step in strategic transformation: moving purposely from a patient-centric mindset to a customer-centric one. The challenges and benefits of making this change underpinned a few of our favorite sessions and keynotes at the S…

BrandActive’s summer podcast playlist for marketers and brand execs

Tuesday, July 19, 2022 | Tatum Shiff

Brand Trends and Predictions

Summer is here and we couldn’t be happier. With warm temperatures, blue skies, and sunny days, it’s the perfect weather to go for nature walks, relax on beaches, or take some long summer drives. For a lot of us at BrandActive, this means having the time to get started or catch up on the latest m…

5 marketing trends that should inform your rebranding strategy in 2022 and beyond

Monday, January 31, 2022 | Philip Guiliano, Ian Kaplan

Brand Trends and Predictions Rebrand Implementation Strategy Rebranding Implementation

Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having the same conversations. But the truth is, you can’t afford to simply move fast. You also need to move smart. The stakes ar…

BrandActive’s holiday break reading list for Marketers

Tuesday, December 21, 2021 | Tatum Shiff

Brand Trends and Predictions

There are many reasons to be excited about the upcoming winter holiday break. And if you’re like us, then one of those reasons is the idea of cozying up by a roaring fire with a steaming hot beverage and a good book. If you’re like us, you might also be multitaskers who want to channel your love…

4 emerging trends that will impact your brand and marketing operations in 2022

Tuesday, November 30, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive

Monday, October 18, 2021 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions

It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…

How marketing executives are dealing with shifting budgets: realities and advice

Thursday, October 14, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…

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We are constantly thinking about the world around us.

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