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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand

Tuesday, June 21, 2022 | BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

Culture matters: 3 organizational factors that will impact your rebrand implementation

Friday, April 8, 2022 | Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

As a marketing leader, you are the chief steward and champion of your organization’s brand. You understand its value, promise, and purpose more than anyone. And if you’ve recently made the decision to rebrand, you’ve done so because you believe it’s the best way to propel your organization f…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Thursday, March 24, 2022 | Eniana Vrenozaj

Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

Don’t let these 4 common roadblocks derail your rebranding implementation plan

Tuesday, February 22, 2022 | Jo Clarke

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

If you’re on the brink of implementing your brand’s next chapter, you’re undoubtedly eager to see your vision become a reality. You know your new brand has the potential to drive your business forward and strengthen your market position. And you’re convinced this transformation will set your…

Counting the cost of your rebrand? Expert advice to develop accurate financial projections

Wednesday, February 9, 2022 | Vladimir Kacar

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs Rebrand Implementation Strategy Rebranding Implementation Budgets

Creating financial projections for your rebrand comes with immense pressure to get it right. Overestimating the project’s cost could lead your CFO to reject your proposal out of hand. Underestimating it might cause the entire rebrand to stall before you reach a successful conclusion. If you’v…

How to equip and train your partners to roll out your rebrand across third-party channels

Wednesday, January 19, 2022 | Vladimir Kacar

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…

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We are constantly thinking about the world around us.

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