We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

4 things to consider if your financial service company is rebranding

Wednesday, May 19, 2021 | Ian Kaplan, John Gasior

Corporate Rebrand Implementation Financial Services Brand Implementation

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes

Brand and Marketing Operations Corporate Rebrand Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

The four types of tools behind every rebrand

Monday, June 1, 2020 | BrandActive

Brand Implementation Technology & Tools Corporate Rebrand Implementation

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…

New name, new challenges: how to successfully pull off a rebrand with a name change

Wednesday, May 13, 2020 | Kavya Paul

Corporate Rebrand Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

Kearney launches new brand

Friday, January 10, 2020 | BrandActive

Corporate Rebrand Implementation In The News

Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…

Centrally located: rebranding a decentralized organization with a centralized project structure

Monday, January 6, 2020 | Adrea Fink

Corporate Rebrand Implementation

The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…

How to approach signage replacement during a corporate rebranding

Sunday, January 5, 2020 | Philip Guiliano

Corporate Rebrand Implementation Signage Implementation

On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …

4 tips for successfully rebranding a telecommunications company

Monday, November 18, 2019 | Eniana Vrenozaj

Corporate Rebrand Implementation Rebrand Implementation Strategy

Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

How to secure executive approval of your corporate rebranding plan

Friday, October 25, 2019 | Philip Guiliano

Corporate Rebrand Implementation Rebrand Implementation Strategy

Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…

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We are constantly thinking about the world around us.

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