We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

6 steps to implement your rebrand on social media without alienating your audience

Tuesday, July 26, 2022 | Leigh Furlong

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand on social media comes with enormous pressure to get it right. That’s especially true for well-known brands with large numbers of loyal followers. In the highly reactive, comment-first-think-later world of social media, a poorly planned implementation can result in negative…

How 3 brands translated their new logos from the screen to real life

Friday, July 8, 2022 | Vivien Lin, Bill Chafe

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Reimagining your organization’s logo can be one of the most enjoyable and rewarding parts of rebranding. It’s your chance to get creative and think through how to visually express the nuances of your new brand identity. But to arrive at a logo that will truly represent your brand, there are l…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

Wednesday, June 29, 2022 | Kavya Paul

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand can take years. And after investing so much time and energy into the implementation process, it’s natural to wonder, “Are we done yet?” You and your implementation team are understandably eager to turn the page on your rebrand and move on to your next endeavor. But don…

How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand

Tuesday, June 21, 2022 | BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

Culture matters: 3 organizational factors that will impact your rebrand implementation

Friday, April 8, 2022 | Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

As a marketing leader, you are the chief steward and champion of your organization’s brand. You understand its value, promise, and purpose more than anyone. And if you’ve recently made the decision to rebrand, you’ve done so because you believe it’s the best way to propel your organization f…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Thursday, March 24, 2022 | Eniana Vrenozaj

Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

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We are constantly thinking about the world around us.

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