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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Rebranding as part of an IPO? 3 tips to get ready for prime time

Friday, September 10, 2021 | Philip Guiliano, James Burn

Corporate Rebrand Implementation Rebrand Implementation Strategy

If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…

How to jumpstart your stalled rebrand and take it across the finish line

Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj

Corporate Rebrand Implementation Rolling Out Your Rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebrand rollout. (Here’s how you can too)

Sunday, August 8, 2021 | Vladimir Kacar, Jo Clarke, Eli Greenspan

Corporate Rebrand Implementation Rolling Out Your Rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

4 things to consider if your financial service company is rebranding

Wednesday, May 19, 2021 | Ian Kaplan, John Gasior

Corporate Rebrand Implementation Financial Services Brand Implementation

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

New name, new challenges: how to successfully pull off a rebrand with a name change

Thursday, May 13, 2021 | Kavya Paul

Corporate Rebrand Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

How to build a corporate rebranding plan

Sunday, October 25, 2020 | Philip Guiliano

Corporate Rebrand Implementation Rebrand Implementation Strategy

Is your team evaluating of a corporate rebranding decision? If so, now is the time to begin planning for your potential brand change. This holds true whether you were instrumental in making the decision to rebrand, or if the rebrand mandate came from the CEO and/or Board as part of an M&A transa…

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp

Brand and Marketing Operations Corporate Rebrand Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

The four types of tools behind every rebrand

Monday, June 1, 2020 | BrandActive

Brand Implementation Technology & Tools Corporate Rebrand Implementation

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…

Kearney launches new brand

Friday, January 10, 2020 | BrandActive

Corporate Rebrand Implementation In The News

Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…

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