We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Bidding adieu to a beloved brand requires proactive, well-planned communication

Alexandra Ciesielka

Brand and Marketing Operations Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebranding Implementation

Communication is an essential component of any effective rebrand implementation plan. And marketing leaders on the cusp of a rebrand should always consider the best way to introduce their new brand to internal stakeholders and the public. But if you’re altering elements of a well-known legacy b…

The brains behind rebranding: Two types of experts you need by your side

Philip Guiliano, Jo Clarke

Agencies and Brand Implementation Corporate Rebrand Implementation Rebranding Implementation

When marketing leaders start thinking about rebranding, the project’s creative aspects are usually top of mind. So, for many organizations, it’s an easy decision to hire a branding agency to help develop the best brand strategy and artistic elements to express their new identity. But too ofte…

Rebranding after a PR crisis? 5 strategies to win employee buy-in

Jo Clarke, Heather Jones

Corporate Rebrand Implementation M&A / Divestiture Brand Changes Rebranding Implementation

Recovering from — and moving beyond — a reputational crisis can feel like an insurmountable challenge. Whether your brand has made headlines due to real or perceived wrongdoing, been “canceled,” or attracted increased scrutiny because of a merger or acquisition, rebranding is often the best…

The right way to factor HR into your rebrand implementation plan

Heather Jones, Maggie Rickaby

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Much of your rebrand’s ultimate success hinges on how well you roll it out to your internal audience. That starts with understanding the role your human resources department will play in the implementation process. Why? Employees are simultaneously consumers of and representatives of your brand…

New name, new challenges: how to successfully pull off a rebrand with a name change

Kavya Paul

Corporate Rebrand Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

4 surefire ways to make your rebrand fun for your employees

Tatum Shiff

Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand

When thinking about a rebrand, the first image that may come to mind is a splashy public logo change and new contrasting brand colors. But marketers know that a rebrand is much more than that. For many organizations, a rebrand is a major change management challenge that has to smoothly win over empl…

Rebranding on the world stage? 3 tips to manage the complexities of global implementation

Eli Greenspan

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation

Implementing a rebrand of any size and scope can seem like a Herculean task. But if you’re planning a rollout with global proportions? You may feel more like Atlas, carrying the weight of the world on your shoulders. Besides the sheer number of branded assets to convert and the challenge of uni…

Ready for brand evolution? Hype up your team’s entrepreneurial spirit

Tatum Shiff

Corporate Rebrand Implementation Rebranding Implementation

Evolving with your customer has never been more important. As consumers become more willing to spend on brands they believe in and quicker to disengage from those they don’t, companies worldwide are heeding the call to evolve. For many of them, this comes in the form of a rebrand. In our recent…

6 steps to implement your rebrand on social media without alienating your audience

Leigh Furlong

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand on social media comes with enormous pressure to get it right. That’s especially true for well-known brands with large numbers of loyal followers. In the highly reactive, comment-first-think-later world of social media, a poorly planned implementation can result in negative…

How 3 brands translated their new logos from the screen to real life

Vivien Lin, Bill Chafe

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Reimagining your organization’s logo can be one of the most enjoyable and rewarding parts of rebranding. It’s your chance to get creative and think through how to visually express the nuances of your new brand identity. But to arrive at a logo that will truly represent your brand, there are l…

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We are constantly thinking about the world around us.

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