
Evolving your brand operations to support your brand architecture
Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes
Brand and Marketing OperationsCorporate Rebranding Implementation
When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…
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The four types of tools behind every rebrand
Monday, June 1, 2020 | BrandActive
Corporate Rebranding ImplementationRebranding Tools and Technology
Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…
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New name, new challenges: how to successfully pull off a rebrand with a name change
Wednesday, May 13, 2020 | Kavya Paul
Branded Asset ChangeCorporate Rebranding Implementation
If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…
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Kearney launches new brand
Friday, January 10, 2020 | BrandActive
Corporate Rebranding ImplementationIn The News
Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…
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Centrally located: rebranding a decentralized organization with a centralized project structure
Monday, January 6, 2020 | Adrea Fink
Corporate Rebranding Implementation
The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…
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How to approach signage replacement during a corporate rebranding
Sunday, January 5, 2020 | Philip Guiliano
Corporate Rebranding ImplementationSignage Rebranding
On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …
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4 tips for successfully rebranding a telecommunications company
Monday, November 18, 2019 | Eniana Vrenozaj
Corporate Rebranding ImplementationRebrand Implementation Strategy
Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…
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How to secure executive approval of your corporate rebranding plan
Friday, October 25, 2019 | Philip Guiliano
Corporate Rebranding ImplementationRebrand Implementation Strategy
Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…
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Building the right rebrand execution team: a holistic approach
Monday, October 7, 2019 | Vladimir Kacar
Advice to Marketing ExecutivesCorporate Rebranding Implementation
Orchestrating a rebrand for a large corporation requires the involvement of a broad team of internal and external partners. That’s why creating the right team for a rebrand is so critical for its success. But most executive marketing leaders tasked with putting together a rebrand plan — and a te…
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5 tips to get the full ROI from your energy company’s rebrand
Monday, September 9, 2019 | Philip Guiliano
Branded Asset ChangeCorporate Rebranding ImplementationEnergy Company RebrandingRebranding Implementation
Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…
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