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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Ready, set, rebrand: 3 steps to prepare your organization for transformation

Wednesday, January 5, 2022 | Andy Pollock

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …

5 questions your CFO will ask before approving your rebrand implementation budget

Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

3 ways to ensure employees become ambassadors of your rebrand

Wednesday, October 13, 2021 | Nicole Kemp, Jo Clarke

Corporate Rebrand Implementation Rebranding Implementation

Your employees can and should be your biggest brand advocates. But they can also be your most challenging detractors. When these same employees are client or customer facing, that means they’re either keeping your brand’s promise to your audience — or they’re breaking it. You should stri…

Rebranding as part of an IPO? 3 tips to get ready for prime time

Friday, September 10, 2021 | Philip Guiliano, James Burn

Corporate Rebrand Implementation Rebrand Implementation Strategy

If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…

How to jumpstart your stalled rebrand and take it across the finish line

Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj

Corporate Rebrand Implementation Rolling Out Your Rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebrand rollout. (Here’s how you can too)

Sunday, August 8, 2021 | Vladimir Kacar, Jo Clarke, Eli Greenspan

Corporate Rebrand Implementation Rolling Out Your Rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

4 things to consider if your financial service company is rebranding

Wednesday, May 19, 2021 | Ian Kaplan, John Gasior

Corporate Rebrand Implementation Financial Services Brand Implementation

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

New name, new challenges: how to successfully pull off a rebrand with a name change

Thursday, May 13, 2021 | Kavya Paul

Corporate Rebrand Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

How to build a corporate rebranding plan

Sunday, October 25, 2020 | Philip Guiliano

Corporate Rebrand Implementation Rebrand Implementation Strategy

Is your team evaluating of a corporate rebranding decision? If so, now is the time to begin planning for your potential brand change. This holds true whether you were instrumental in making the decision to rebrand, or if the rebrand mandate came from the CEO and/or Board as part of an M&A transa…

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We are constantly thinking about the world around us.

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