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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, Laura Malone

Brand and Marketing Operations Corporate Rebranding Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

New name, new challenges: how to successfully pull off a rebrand with a name change

Wednesday, May 13, 2020 | Kavya Paul

Branded Asset Change Corporate Rebranding Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

Kearney launches new brand

Friday, January 10, 2020 | BrandActive

Corporate Rebranding Implementation In The News

Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…

Centrally located: rebranding a decentralized organization with a centralized project structure

Monday, January 6, 2020 | Adrea Fink

Corporate Rebranding Implementation

The process of transitioning a company from one brand to another may look straightforward from the outside. But take a look behind the scenes. You’ll find an exceptionally high level of internal coordination and collaboration behind any successful rebrand. That sort of seamless orchestration is…

How to approach signage replacement during a corporate rebranding

Sunday, January 5, 2020 | Philip Guiliano

Corporate Rebranding Implementation Signage Rebranding

On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …

4 tips for successfully rebranding a telecommunications company

Monday, November 18, 2019 | Eniana Vrenozaj

Corporate Rebranding Implementation Rebrand Implementation Strategy

Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

How to secure executive approval of your corporate rebranding plan

Friday, October 25, 2019 | Philip Guiliano

Corporate Rebranding Implementation Rebrand Implementation Strategy

Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…

Building the right rebrand execution team: a holistic approach

Monday, October 7, 2019 | Vladimir Kacar

Advice to Marketing Executives Corporate Rebranding Implementation

Orchestrating a rebrand for a large corporation requires the involvement of a broad team of internal and external partners. That’s why creating the right team for a rebrand is so critical for its success. But most executive marketing leaders tasked with putting together a rebrand plan — and a te…

The four types of tools behind every rebrand

Tuesday, October 1, 2019 | BrandActive

Corporate Rebranding Implementation Rebranding Tools and Technology

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…

5 tips to get the full ROI from your energy company’s rebrand

Monday, September 9, 2019 | Philip Guiliano

Branded Asset Change Corporate Rebranding Implementation Energy Company Rebranding Rebranding Implementation

Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…

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We are constantly thinking about the world around us.

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