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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • The marketer’s case for a rebranding agency partner
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    The marketer’s case for a rebranding agency partner

    Monday, December 9, 2019 | Andy Pollock

    Advice to Marketing ExecutivesRebrand Implementation Strategy

    Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…

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  • The client asks: How much will the rebrand cost? Do you know the answer?
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    The client asks: How much will the rebrand cost? Do you know the answer?

    Monday, May 13, 2019 | Andy Pollock

    Corporate Rebranding ImplementationFinancial management of rebrandingRebranding Implementation Budgets

    Let's compare planning a rebrand implementation to the process of building the new beach house of your dreams. You find the perfect island location, design the ideal layout, choose the right flooring and fixtures and paint colors. It’s just right. But you have no idea what it will cost or how l…

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  • 4 ways to stay ahead of the rebrand curve in a merger or acquisition
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    4 ways to stay ahead of the rebrand curve in a merger or acquisition

    Friday, April 5, 2019 | Andy Pollock

    M&A Brand ChangeRebrand Implementation Strategy

    If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …

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  • The importance of governance in healthcare marketing
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    The importance of governance in healthcare marketing

    Tuesday, March 5, 2019 | Andy Pollock

    Healthcare Rebrand Implementation

    I recently returned from the 2019 Joe Public Retreat, hosted by ReviveHealth in Charleston, South Carolina and WOW – what a great event it was!  Having attended this event multiple times over the last few years, it is very clear to me that something special is developing here.  This conference b…

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  • Top lessons for improving patient experience during a rebrand
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    Top lessons for improving patient experience during a rebrand

    Monday, January 7, 2019 | Andy Pollock

    Advice to Marketing ExecutivesHealthcare Rebrand ImplementationRebranding Stakeholders

    Hospitals and health systems are facing a watershed moment. Due to all the merger and acquisition activity over the past 15 years, increasing numbers of people now find themselves seeking care at a healthcare system. These powerful organizations compete to offer an excellent and cohesive customer…

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  • Moving the conversation to rebranding implementation
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    Moving the conversation to rebranding implementation

    Thursday, November 1, 2018 | Andy Pollock

    Advice to Marketing ExecutivesRebranding ImplementationRebranding Rollout Plan

    When given responsibility for large-scale rebranding, a challenge you may have not faced before, where do you begin? Perhaps you’ll schedule coffee or lunch with a few trusted members of your network—fellow CMOs and senior marketing executives. If you’re fortunate, an old college roommate w…

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  • The state of healthcare marketing, from cupcakes to storytelling and digital engagement
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    The state of healthcare marketing, from cupcakes to storytelling and digital engagement

    Wednesday, October 31, 2018 | Andy Pollock

    Advice to Marketing ExecutivesHealthcare Rebrand ImplementationRebranding Implementation

    When I arrived in Seattle for this year’s Society for Healthcare Strategy & Marketing Development conference (SHSMD), I wasn’t exactly sure what to expect.  Of course, I had done my homework. I caught up on my trade press reading and highlighted key sessions to attend. I also researched new…

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  • How strategic rebranding implementation improves the healthcare stakeholder experience
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    How strategic rebranding implementation improves the healthcare stakeholder experience

    Friday, October 5, 2018 | Andy Pollock

    Healthcare Rebrand ImplementationRebranding Stakeholders

    Half of healthcare provider executives say revamping the patient experience is one of their organization’s top three priorities* The value of healthcare merger deals doubled in the first half of 2018 as compared to the previous year, to over 300 billion dollars. It’s staggering to think about…

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  • How access to marketing benchmarks improves healthcare marketing
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    How access to marketing benchmarks improves healthcare marketing

    Monday, October 1, 2018 | Andy Pollock

    Healthcare Rebrand ImplementationLogistics of Rebranding Implementation

    It’s interesting how many major healthcare systems participate in the annual Healthcare Marketing Communications Benchmarking Study conducted by Gelb Consulting and Cleveland Clinic. Recently, I took a look at this trove of rich, industry-specific data on annual marketing budgets, spending, and st…

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  • Seven tips to minimize the risks of rebranding at energy companies
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    Seven tips to minimize the risks of rebranding at energy companies

    Tuesday, March 27, 2018 | Andy Pollock

    Energy Company RebrandingMinimize Rebrand RiskRebranding Implementation

    If your energy firm is like most, it’s structured as a B2B enterprise. Management emphasizes sales and building relationships with a core set of customers. Brand often takes a back seat. So, when the business needs to rebrand because of a transaction or new business strategy, brand marketers can f…

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