We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How (and why) to centralize your healthcare organization’s marketing operations

Monday, December 21, 2020 | Nicole Kemp

Brand and Marketing Operations Healthcare Rebrand Implementation

Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …

How to boost your marketing ROI through better agency management

Thursday, October 22, 2020 | Philip Guiliano, Nicole Kemp

Advice to Marketing Executives Brand and Marketing Operations

Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…

Synchronize your multi-channel campaign with brand and marketing operations best practices

Wednesday, October 14, 2020 | Nicole Kemp

Brand and Marketing Operations

Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp, laura-hughes: Laura Hughes

Brand and Marketing Operations Corporate Rebranding Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

Protect your brand investment with operational brand governance

Friday, August 21, 2020 | Nicole Kemp

Advice to Marketing Executives Brand and Marketing Operations

Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp

Brand and Marketing Operations M&A Brand Change Rebrand Implementation Strategy

If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …

Untapped potential: Study reveals how financial service firms need to evolve brand governance

Monday, May 4, 2020 | Nicole Kemp

Brand and Marketing Operations Financial Sector Rebranding

Increasingly, executive leaders are talking up the need for operational brand governance to drive growth, efficiency, and improved financial results. Yet many organizations, especially more traditional financial services institutions with a B2B focus, don’t have a clear understanding …

Safeguard your financial services brand with operational brand governance

Monday, January 13, 2020 | Nicole Kemp

Brand and Marketing Operations Financial Sector Rebranding

Financial services firms express their brands through a plethora of digital, physical, and experiential touchpoints. With so many opportunities for consumer impressions and interactions created by employees across a variety of departments, it’s no surprise that effective, consistent brand represen…

Managing competing rebrand priorities in a financial sector merger

Wednesday, August 7, 2019 | Nicole Kemp

Divestiture Financial Sector Rebranding Rebranding Stakeholders

Regulatory changes, increasing competition, changing customer dynamics, and advancing technology — it’s all combining to create a ripe environment for mergers and acquisitions in the financial services industry. Some of the country’s leading regional banks are merging, including TCF Financial …

Brand governance for M&A: protecting your rebrand investment

Tuesday, July 2, 2019 | Nicole Kemp

Brand and Marketing Operations Divestiture M&A Brand Change

Brand governance is key to the successful implementation and maintenance of any brand over time. Without such an infrastructure, companies are at risk for brand fragmentation and resource and investment inefficiencies. Most important of all, they risk an inconsistent or confusing brand experience fo…

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