We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

4 emerging trends that will impact your brand and marketing operations in 2022

Tuesday, November 30, 2021 | Andy Pollock, Nicole Kemp

Brand and Marketing Operations Brand Trends and Predictions

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

3 ways to ensure employees become ambassadors of your rebrand

Wednesday, October 13, 2021 | Nicole Kemp, Jo Clarke

Corporate Rebrand Implementation Rebranding Implementation

Your employees can and should be your biggest brand advocates. But they can also be your most challenging detractors. When these same employees are client or customer facing, that means they’re either keeping your brand’s promise to your audience — or they’re breaking it. You should stri…

Rebranding by the numbers: metrics to measure your ROI

Friday, September 3, 2021 | Nicole Kemp, Leigh Furlong

Rebrand Implementation Strategy Rebranding Implementation

If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…

The secret to positioning your brand for the future? A well-rounded marketing operations team

Wednesday, August 18, 2021 | Nicole Kemp

Brand and Marketing Operations Brand Trends and Predictions

The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…

Prepare for a potential economic boom by shoring up your brand and marketing operations

Tuesday, July 13, 2021 | Philip Guiliano, Nicole Kemp

Brand and Marketing Operations Brand Trends and Predictions

Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…

Over the last year, healthcare’s digital landscape was revolutionized. Has your brand kept up?

Tuesday, June 15, 2021 | Andy Pollock, Nicole Kemp

Healthcare Providers and Insurance Brand Implementation

The pandemic has accelerated buy-in for digital platforms and technology growth within the healthcare industry more rapidly than any other event in recent memory. The sudden pivot to a remote lifestyle demanded that health systems implement a variety of patient-facing digital touchpoints in a short …

To optimize your brand for success, evaluate your marketing processes

Friday, April 9, 2021 | Nicole Kemp

Brand and Marketing Operations

As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…

Make brand-building a team effort with a next-level brand training program

Wednesday, March 24, 2021 | Nicole Kemp

Brand and Marketing Operations Brand Consistency

Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …

6 tips to ensure brand consistency for maximum impact

Saturday, January 30, 2021 | Nicole Kemp

Brand and Marketing Operations Brand Consistency

When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…

How (and why) to centralize your healthcare organization’s marketing operations

Monday, December 21, 2020 | Nicole Kemp

Brand and Marketing Operations Healthcare Providers and Insurance Brand Implementation

Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …

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We are constantly thinking about the world around us.

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