Rebranding by the numbers: metrics to measure your ROI
Friday, September 3, 2021 | Nicole Kemp, Leigh Furlong
Rebrand Implementation StrategyRebranding Implementation
If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…
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The secret to positioning your brand for the future? A well-rounded marketing operations team
Wednesday, August 18, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…
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Prepare for a potential economic boom by shoring up your brand and marketing operations
Tuesday, July 13, 2021 | Philip Guiliano, Nicole Kemp
Brand and Marketing OperationsBrand Trends and Predictions
Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…
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Over the last year, healthcare’s digital landscape was revolutionized. Has your brand kept up?
Tuesday, June 15, 2021 | Andy Pollock, Nicole Kemp
Healthcare Providers and Insurance Brand Implementation
The pandemic has accelerated buy-in for digital platforms and technology growth within the healthcare industry more rapidly than any other event in recent memory. The sudden pivot to a remote lifestyle demanded that health systems implement a variety of patient-facing digital touchpoints in a short …
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To optimize your brand for success, evaluate your marketing processes
Friday, April 9, 2021 | Nicole Kemp
Brand and Marketing Operations
As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…
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Make brand-building a team effort with a next-level brand training program
Wednesday, March 24, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …
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6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | Nicole Kemp
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
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How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | Nicole Kemp
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
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How to boost your marketing ROI through better agency management
Thursday, October 22, 2020 | Philip Guiliano, Nicole Kemp
Agencies and Brand ImplementationBrand and Marketing OperationsMarketer's Brand Implementation FAQs
Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…
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Synchronize your multi-channel campaign with brand and marketing operations best practices
Wednesday, October 14, 2020 | Nicole Kemp
Brand and Marketing Operations
Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …
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