
Webinar: How marketing and brand can drive the trajectory of health systems post-COVID
Monday, August 3, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…
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Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
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How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
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Webinar: Marketers & communicators lead the way to growth
Friday, June 12, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…
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How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process
Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp
Brand and Marketing OperationsM&A Brand ChangeRebrand Implementation Strategy
If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …
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Untapped potential: Study reveals how financial service firms need to evolve brand governance
Monday, May 4, 2020 | Nicole Kemp
Brand and Marketing OperationsFinancial Sector Rebranding
Increasingly, executive leaders are talking up the need for operational brand governance to drive growth, efficiency, and improved financial results. Yet many organizations, especially more traditional financial services institutions with a B2B focus, don’t have a clear understanding …
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Timely consideration: evaluate and boost operational brand governance
Thursday, March 19, 2020 | BrandActive
Brand and Marketing Operations
So, here it is. COVID-19. The metaphorical elephant in the room is affecting how brand and marketing professionals work, priorities and initiatives, and budgets. You may be asking yourself, “What can I accomplish over this time?" One valuable initiative is to boost your company’s position in…
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Safeguard your financial services brand with operational brand governance
Monday, January 13, 2020 | Nicole Kemp
Brand and Marketing OperationsFinancial Sector Rebranding
Financial services firms express their brands through a plethora of digital, physical, and experiential touchpoints. With so many opportunities for consumer impressions and interactions created by employees across a variety of departments, it’s no surprise that effective, consistent brand represen…
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Get your house in order: tuning in to the operational side of brand governance
Wednesday, November 13, 2019 | Philip Guiliano
Advice to Marketing ExecutivesBrand and Marketing Operations
Today, every marketing executive is being asked to do more with the money they are allocated – if not more for less. And, on top of this, it’s your responsibility to build your organization’s brand value by ensuring it is used consistently, effectively, and efficiently. As you know, that can b…
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The history of using sound to signal your brand
Monday, August 12, 2019 | John Gasior
Brand and Marketing OperationsBranded Asset Change
When Thomas Edison sat down in 1878 to invent the phonograph, it’s doubtful he recognized the importance his new device would have on the world 150 years later. Today, through multiple evolutions of the phonograph, sound has taken a new form that is all around us, including in the shape of sonic b…
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