Summer is here and we couldn’t be happier. With warm temperatures, blue skies, and sunny days, it’s the perfect weather to go for nature walks, relax on beaches, or take some long summer drives. For a lot of us at BrandActive, this means having the time to get started or catch up on the latest marketing and branding podcasts. We’ve done our research and have put together a great podcast playlist for senior marketers and brand executives. So, pop your earbuds in, open your favorite podcast app, and read on.
Marketing School
This daily 10-minute podcast is hosted by Neil Patel, top 10 Forbes marketer, and Eric Siu, CEO of the award-winning marketing agency, Single Grain. In each episode, the two hosts keep you up to date on the latest marketing news and trends and share actionable marketing advice. In the most recent episodes, they covered topics such as Google Analytics 4, the current NFT situation, audio ads, and their favorite tech tools. Another popular choice among marketing podcast aficionados, this podcast is an easy listen during your morning commute – even if its just from your bed to your desk.
Click here to learn more and start listening, or check out Penguin Strategies’ list of their top five Marketing School episodes.
How I Built This
This NPR podcast is hosted by Guy Raz, “one of the most popular podcasters in history.” Twice a week, you’ll hear stories about how the world’s biggest and hottest businesses were created, from the people who helped create them. Each interview features an honest and intimate conversation between the host and a hugely successful entrepreneur, and delves into the early ideas, rejections, and successes that launched their business. Ranked #1 on TimeOut’s “15 best business podcasts” list, recent guests include Twitch founder Emmett Shear, Tonight Show host Jimmy Fallon, TaskRabbit founder Leah Solivan, and Sundar Pichai, CEO of Alphabet Inc. and Google.
Click here to learn more and start listening.
Audio Branding: The Hidden Gem of Marketing
And now for something completely different. This weekly 25-minute podcast is hosted by Jodi Krangle, an award-winning voice actor who has worked with some of North America’s biggest brands, including Dell, Bose, Visit Orlando, CIBC, Kraft, and Walmart. Over her 15 years working as a commercial voice actor and marketing her own services, she has learned a lot about sound and how it influences people. In this podcast, Jodi delves into the importance of having a consistent sound across a brand identity and why audio branding should become a priority for companies. In each episode, she explores topics around sonic branding through her own observations and interviews with experts in the fields of advertising, marketing, music, and science.
Click here to learn more and start listening. Jodi recommends starting with episode 19, where she interviews Audio Alchemist, Steve Keller.
CMO Moves
Hosted by Heide Palermo, VP Head of Community at Adweek, this twice-monthly podcast seeks to share the human side of game-changing CMOs from the leading global brands. It delves into how they got to the top, what rules they broke along the way, their greatest role models, and how they grow and inspire their teams to greatness. Recent guests include Vicky Free, Global Head of Marketing for Adidas, Randi Stipes, CMO of IBM Watson Advertising & Weather, and Xiomara Wiley, CMO and EVP, Marketing at Universal Parks and Resorts. Each CMO’s story is filled with crisp and clear insights on marketing and leadership and embedded with valuable actionable takeaways.
Click here to learn more and start listening.
JUST Branding Podcast
Hosted by award-winning brand strategists, Jacob Cass and Matt Davies, this twice-monthly podcast dives deep into the details of brand building. Each episode includes professional insights, actions, and resources from the hosts as well as from guest thought-leaders such as Chris Do, Marty Neumeier, and Michael Johnson. They focus on helping marketers bridge the gap between brand strategy and design, delving into topics such as the benefits of brand strategy, brand strategy tools, how to sell strategy, and brand purpose, positioning, neuroscience, naming, identity design, and more.
Click here to learn more and start listening.
We’re subscribing and incorporating these five podcasts into our playlists! Did we miss any of your favorite marketing and branding podcasts? Let us know in the form below.
