M&A Rebrand


HOW you implement your rebrand is just as important as WHAT you implement

BrandActive is the world’s leading expert in the financial analysis, strategy, planning, and logistics of rebrand implementation. We bring a specialized team armed with best practices, benchmark data, deep analytics, and time-tested tools and methodologies to your rebrand implementation—ensuring that your brand change happens on time, on or below budget, and according to plan.

Talk to an M&A brand implementation expert

Our team helps you plan, analyze, strategize, and execute with precision and confidence. We bring options to the table that provide you with the information you need to make the best choices available to meet your rebranding objectives while remaining within your fiscal constraints and commercial realities. This allows you to achieve more, spend less, and build a better brand.

Our proven methodologies and industry-specific databases, together with our data-gathering technology, Survey Manager ExpressTM (SME), enables scalable, expedient, accurate and thorough data collection. The information captured is compared to benchmarking data in our REBRAND ANALYTICS ENGINETM (RAE) in order to validate costs. Our team uses this data to run and quantify multiple implementation scenarios and thoroughly evaluate the full range of transition scenarios that best drive the achievement of your business objectives.

It is our data-driven approach that facilitates smarter and more effective decision-making and sets the stage for substantial cost savings.

In addition, we develop the tools and reports that streamline your implementation and provide status summaries at a glance. Customized dashboards organize relevant information into clear and concise updates and progress reports, reflecting priorities and providing just-in-time information when and how you need it. This systemized and structured data enables you to remain in control of costs and timing and provides the key information you need to report to senior stakeholders with confidence.

Our rebrand implementation services include:

Scope and Assess

  • Definition of project parameters
  • Scenario Planning
  • Cost Estimation
  • Implementation strategy development

Plan and Roll-out

  • Detailed implementation planning
  • Development of specifications for all branded assets
  • Mobilization and leadership of key workgroups
  • Vendor management
  • Rebrand plan progress tracking, reporting and budget control

Maintain and Govern

  • Project closure and documentation
  • Brand governance framework

Snapshot of sample deliverables

Related Insights

How to navigate a rebrand for a merger of equals

Brand governance for M&A: protecting your rebrand investment

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

Get in touch to learn about our process

The team at BrandActive was instrumental in our quest to rebrand our entire organization from top to bottom. While our engagement began well over a year before we assumed a new brand name, the activation period fell upon the most challenging time in the past 100+ years – the COVID-19 pandemic. From up-front planning and strategy, to execution and follow through, BrandActive was thorough, accurate and forward-thinking which helped us successfully rebrand ourselves and continue to serve our community in their time of need. We couldn’t have done it without them.

Executive Director, Marketing and Corporate Communications, Garnet Health