and Maintain

You invested a lot in your rebrand and have successfully brought it to life. In the process, our expert approach helped you transform how brand implementation is handled within the organization. Now it is time to leverage this investment and set you up for cost-effective, efficient and quality branded asset management well into the future.

The first step in this phase ensures you are completely transitioned through a post-implementation audit and have complete, final project documentation.

Next, we focus on ongoing branded asset governance by leveraging the learnings, tools, processes and systems used during the implementation. We apply these to deliver continuous efficiency and maintain brand integrity. Key activities include process redesign, agency optimization, vendor selection and training and field support. We help ensure excellent results from the technology you use for brand management and governance, consult on requirements definition, vendor evaluation and selection, testing, employee training and system implementation management.

Through adherence to these processes, your new brand is accurately represented to customers, employees and other stakeholders.

Get in touch to learn about our process

CIBC selected BrandActive for its highly disciplined approach and ability to maneuver across a large, complex organization. The partnership resulted in the conversion being completed within the timetable and budget established.