Robynne Budish, Partner
Robynne began her career in product management at Kraft after having earned a Commerce degree from the University of Toronto and an MBA from York University. In 1998 she co-founded BrandActive and went on to play an integral role in delivering successful rebrand transition programs for some of Canada’s most prominent companies, including Allstream, CIBC, Intact Insurance, Purolator, Rogers, TD Waterhouse, Telus, Toronto Hydro, TransAmerica Life, and Vale (Base Metals). Today, Robynne devotes her full attention to BrandActive’s continued growth, overseeing the company’s financial, human resources, and marketing operations. She is instrumental in shaping BrandActive’s culture, which centers on trust and agility, as well as a promise to support the professional and personal growth of every employee. Passionate about social responsibility and giving back, Robynne has spearheaded numerous initiatives for the North York Harvest Food Bank and the Boys and Girls Club, and heads up the firm’s Community Initiatives team.
