When people say that implementing a rebrand at an energy company is complex, they are telling the truth. To start, you’ll need to navigate multiple stakeholders and a plethora of legal, regulatory, and union considerations and secure a large budget. Then, you’ll need figure how to change all touchpoints to the new brand—all while operating under time and budget pressure.
Learn what it takes to run a rebrand playbook at an energy company, whether your facing repositioning or an M&A today – or the possibility of either in the future. And be inspired by companies who have done it successfully.