Shaping a new brand identity can be a lot of fun, and the early days of a rebranding initiative are filled with high levels of excitement and enthusiasm. But what happens when you complete the creative work and focus intently on implementation? How can you be sure you have all the pieces in place to bring your new brand to life?
Rebrand implementation requires months — or even years — of sustained effort. In this white paper, we’ll help you assess whether you’re on track to deliver the ROI your organization is counting on. You’ll learn the importance of:
- Attaining buy-in and support from executive leadership
- Securing a centralized, fully funded budget
- Developing a comprehensive communication plan
- Establishing guidelines to maintain brand consistency
- And much more