While it’s no secret M&A activity has declined in recent years, deal volume is expected to rise as inflation cools and interest rates decline. In fact, more than half of healthcare CEOs say they intend to make at least one acquisition in the next three years. As a healthcare marketer, you are hyper-aware of what this continued consolidation means: rebranding implementation is coming your way soon, if it hasn’t already. That means you’ll be dealing with the complexity, cost, and time pressure of aligning all or part of your healthcare system around a new brand. This work can rock your world for months or years. It touches every branded asset, whether physical or digital, and has many legal and regulatory implications. Yet- take a strategic look at rebranding implementation and you’ll find a tremendous opportunity to improve healthcare stakeholder experience, for patients and beyond.
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