We don’t make brands. We make brand change happen.
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Sure, there’s an art to your brand.But there’s a science too.

We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation. We work with you and your branding agency to help you determine the what, when, who, how, and how much of changing your branded assets.

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Case StudyUnify

Unify Meeting compliance requirements

Compliance requirements were achieved, ensuring that no financial penalties were incurred.

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Case StudyBerkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Franchise conversion to an iconic brand

Soon the network had more than 27,000 agents and almost 700 offices in 33 states—exceeding our retention and revenue goals.

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Case StudyEversource

Eversource Six brands become one

Reputation gains realized from a single, region-wide brand.

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Case StudyMedStar Health

MedStar Health Establishing leadership through brand consolidation

High visibility of the new consolidated brand was achieved within a two-week period.

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Case StudyVale

Vale Managing multiple rebrandings

This implementation strategy accounted for the possibility of a subsequent rebranding resulting in considerable cost savings.

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