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On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making. However, a coherent and effective signage system can act as a visual symbol to the public of your mission. The design of the signage system can send a message about the direction that the company is heading. Even more importantly, the signage system should be unique and distinguishable so that people know exactly what and who they are dealing and what your organization represents whenever they see one of your signs.