Just as you need brand strategists to define your vision, you need trusted rebrand implementation experts to deliver it on budget, on time and across your entire organization. That’s how you turn brand strategy into results.
We provide brand implementation program leadership to Fortune 2000 companies and health systems.
How BrandActive helps
STRATEGY AND FINANCIAL MODELING
Understand options to transition your brand in terms of cost, time, scope and quality.
BRAND TRANSITION LOGISTICS
Manage conversions across all branded assets, vendors, and geographies
BRAND CHANGE MANAGEMENT
Enable transformation and adoption across people, process, and culture
MARKETING AND BRAND OPERATIONS
Align governance, workflow, technology, and performance systems
WAYFINDING CONSULTING
Shape experiences from first interaction through complete journey
What we do
We help organizations forecast effort and costs, map branded assets and their change activities, orchestrate multimarket rollouts and build scalable governance models.
See how BrandActive helped Providence unify 50+ hospitals and 100,000+ caregivers under a single brand.
Unifying a mission-driven brand
A bold rebrand that strengthened trust, streamlined operations, and built internal momentum… without losing sight of what matters most: people.
Our approach
Providence had a proud and important legacy which needed to be carefully considered in the creation of an implementation strategy. Accordingly, our approach took into account factors which individual systems valued, while also consolidating key activities and contracts to build system-wide efficiencies, consistency and dedication to the new brand, all while sequencing implementation to reduce disruption and optimize spend.
What sets us apart isn’t simply our expertise, it’s our people. That’s why clients turn to us in their most complex moments: we deliver operational excellence, provide financial stewardship by protecting budgets, and guide execution when every decision matters.
As one returning client put it, “You challenged me when it mattered.” That’s exactly why we believe great partnership requires candor, perspective, and the courage to push for what will make the outcome better.