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Build a better brand.

Whether you are striving to optimize the implementation of your brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, we have what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and marketing and brand operations.

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If you're facing a brand change due to an M&A, shift in brand strategy, or any other reason, this is the podcast for you.

Case Studies

Case Study

Byline Financial Group

A roadmap for brand change

Case Study

Hewlett Packard Enterprise

Splitting one of the World’s Largest Brands

Case Study

CVS Health

Uncovering Efficiencies in Brand Operations

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What Our Clients Say

  • The team at BrandActive was instrumental in our quest to rebrand our entire organization from top to bottom. While our engagement began well over a year before we assumed a new brand name, the activation period fell upon the most challenging time in the past 100+ years – the COVID-19 pandemic. From up-front planning and strategy, to execution and follow through, BrandActive was thorough, accurate and forward-thinking which helped us successfully rebrand ourselves and continue to serve our community in their time of need. We couldn’t have done it without them.”””

    Executive Director, Marketing and Corporate Communications, Garnet Health

  • CIBC selected BrandActive for its highly disciplined approach and ability to maneuver across a large, complex organization. The partnership resulted in the conversion being completed within the timetable and budget established.”

    Former Vice President, CIBC

  • This rebrand was an enormous undertaking for us with so many complexities and interdependencies. You came in and gave us a stable process. You helped us understand where the risks were, what we needed to do and obviously supported us in the execution and the bringing of this incredible brand, Unify, to market.”

    Former Chief Commercial Officer, Unify


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