Your Rebrand
Implementation
Experts

Just as you need brand strategists to define your vision, you need trusted rebrand implementation experts to deliver it on budget, on time and across your entire organization. That’s how you turn brand strategy into results.
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We provide brand implementation program leadership to Fortune 2000 companies and health systems.

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How BrandActive helps

STRATEGY AND FINANCIAL
MODELING

Understand options to transition your brand in terms of cost, time, scope and quality.

BRAND TRANSITION
LOGISTICS

Manage conversions across all branded assets, vendors, and geographies

BRAND CHANGE
MANAGEMENT

Enable transformation and adoption across people, process, and culture

MARKETING AND BRAND
OPERATIONS

Align governance, workflow, technology, and performance systems

WAYFINDING
CONSULTING

Shape experiences from first interaction through complete journey

What we do

We help organizations forecast effort and costs, map branded assets and their change activities, orchestrate multimarket rollouts and build scalable governance models.

1100+
Brand implementation programs
30%
Average cost savings
27
Years of brand implementation experience

Industries

Healthcare
Healthcare
Financial Services
Financial Services
Energy
Energy
Manufacturing
Manufacturing
Technology
Technology
Telecommunications
Telecommunications
higher Education
higher Education
retail
retail

Healthcare rebranding in action

See how BrandActive helped Providence unify 50+ hospitals and 100,000+ caregivers under a single brand.
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Unifying a mission-driven brand
A bold rebrand that strengthened trust, streamlined operations, and built internal momentum… without losing sight of what matters most: people.
Our approach
Providence had a proud and important legacy which needed to be carefully considered in the creation of an implementation strategy. Accordingly, our approach took into account factors which individual systems valued, while also consolidating key activities and contracts to build system-wide efficiencies, consistency and dedication to the new brand, all while sequencing implementation to reduce disruption and optimize spend.
Long-term value for Providence
  • Built commitment and trust for the new brand
  • Streamlined operations and workflows
  • Lower implementation costs at scale
  • Consistent brand experience
70%
cost reduction on ID badge transformation
50%
under budget delivery of fleet branding
15%
savings on workwear rebrand vs. initial budget
30%
reduction in projected program costs during planning phase

Where to catch us

Join us at client dinners, roundtables, and industry events where conversations spark ideas and community grows. We’d love to see you there.
ProcureCon Marketing 2025
November 17-18
Join Rich and other marketing leaders to explore how to stretch budgets further.
Future Branches 2025
November 19-20
Join Rich as banking leaders explore the evolution of the branch experience.
Financial Brand Forum
April 13-15, 2026
Explore how leading banks refresh their brands with clarity and lasting impact.
Procurement Roundtable
Every other month on the 3rd Friday of the month
Pull up a (virtual) chair with peers to discuss what’s shaping procurement today.
FWD: The Marketers Roundtable
Last Friday of every month
Join senior marketers for candid discussion and lessons you won’t hear on stage.
Egg Nog Gala
December 11
Raise a glass and join industry peers at the Chemists’ Club legendary Egg Nog Gala.

Beyond the deliverables

What sets us apart isn’t simply our expertise, it’s our people. That’s why clients turn to us in their most complex moments: we deliver operational excellence, provide financial stewardship by protecting budgets, and guide execution when every decision matters.

As one returning client put it, “You challenged me when it mattered.” That’s exactly why we believe great partnership requires candor, perspective, and the courage to push for what will make the outcome better.

Get in touch with us