You expect employees to deliver your brand promise to your audience every day. For all intents and purposes, employees are your brand.
But if you’re on the brink of a rebrand, how can you ensure that your internal stakeholders embody and champion your new brand identity?
A thoughtful internal communications plan will help you win over employees and embolden them to be champions of your new brand. This guide has will show you the ten key steps to getting started.
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Whether an organization is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing their marketing and brand dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and marketing and brand operations. Whether an organization is going through a one-time corporate rebrand or wanting to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.
Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands with a deep specialization in healthcare, financial services, energy, technology, and telecommunications. BrandActive has worked in over 110 countries, providing North American clients with global operational reach.