Cytiva launches new brand

Cytiva launches new brand

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Wednesday, April 1, 2020 | BrandActive

Congratulations on their new brand launch to Cytiva, formerly GE Healthcare, a global provider of technologies and services that helps advance and accelerate the development and manufacture of therapeutics. A new brand identity now supports their efforts to accelerate growth and innovation in biological therapies for patients across the world.

Job well done by Prophet, who worked with Cytiva to create the new brand strategy and identity. We’re proud to be working with Cytiva and Prophet on implementing the new brand.

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