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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to rebrand an energy company: 2 case studies to guide you

Wednesday, May 18, 2022 | Patrick Heath

Brand Consistency Energy Industry Brand Implementation Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive

Monday, October 18, 2021 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions

It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction

Thursday, June 3, 2021 | Ian Kaplan, Jo Clarke

Brand Consistency Rebranding Implementation

It’s true in life, and it’s true when rebranding: you only get one chance to make a first impression. So, if you’re planning to introduce your new brand to the world, you’re probably feeling the pressure to make it count. You know you need to capture the attention of your internal and ext…

Make brand-building a team effort with a next-level brand training program

Wednesday, March 24, 2021 | BrandActive

Brand and Marketing Operations Brand Consistency

Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …

6 tips to ensure brand consistency for maximum impact

Saturday, January 30, 2021 | BrandActive

Brand and Marketing Operations Brand Consistency

When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…

How to use marketing technology to optimize your brand and marketing operations in 2021

Wednesday, November 4, 2020 | BrandActive

Brand and Marketing Operations Brand Consistency Marketer's Brand Implementation FAQs

Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…

How to build brand consistency in turbulent times — and earn your customers’ trust in the process

Monday, July 27, 2020 | Philip Guiliano

Brand Consistency

Brands are built on trust. They build that trust by making brand promises and delivering on them, time and again. And the consistency and quality with which a brand presents itself to the world — or the degree to which all touchpoints are reliably on-brand — is the first touchpoint for setting c…

Refreshing or repositioning your brand? Here’s what you need to consider

Tuesday, July 14, 2020 | Patrick Heath

Brand Consistency Rebrand Implementation Strategy

When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…

We are constantly thinking about the world around us.

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