
How to rebrand an energy company: 2 case studies to guide you
Wednesday, May 18, 2022 | Patrick Heath
Brand ConsistencyEnergy Industry Brand ImplementationRebrand Implementation StrategyRebranding ImplementationSignage Implementation
Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…
Read more

Rebrand your branded assets like a pro: 5 expert insights to guide you
Thursday, April 28, 2022 | Vivien Lin
Brand ConsistencyBrand Implementation Technology & ToolsRebrand Implementation StrategyRebranding ImplementationRolling Out Your RebrandSignage Implementation
Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…
Read more

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel
Wednesday, April 13, 2022 | Vladimir Kacar
Brand ConsistencyCorporate Rebrand ImplementationRebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…
Read more

The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive
Monday, October 18, 2021 | Philip Guiliano
Brand and Marketing OperationsBrand ConsistencyBrand Trends and Predictions
It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…
Read more

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction
Thursday, June 3, 2021 | Ian Kaplan, Jo Clarke
Brand ConsistencyRebranding Implementation
It’s true in life, and it’s true when rebranding: you only get one chance to make a first impression. So, if you’re planning to introduce your new brand to the world, you’re probably feeling the pressure to make it count. You know you need to capture the attention of your internal and ext…
Read more

Make brand-building a team effort with a next-level brand training program
Wednesday, March 24, 2021 | BrandActive
Brand and Marketing OperationsBrand Consistency
Brand training is a critical part of any brand’s long-term success. It’s how you connect your brand identity (from your values to your visuals) to the people who steward it on a day-to-day basis: your employees. So, it stands to reason that your brand should be the responsibility of everyone in …
Read more

6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | BrandActive
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
Read more

How to use marketing technology to optimize your brand and marketing operations in 2021
Wednesday, November 4, 2020 | BrandActive
Brand and Marketing OperationsBrand ConsistencyMarketer's Brand Implementation FAQs
Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…
Read more

How to build brand consistency in turbulent times — and earn your customers’ trust in the process
Monday, July 27, 2020 | Philip Guiliano
Brand Consistency
Brands are built on trust. They build that trust by making brand promises and delivering on them, time and again. And the consistency and quality with which a brand presents itself to the world — or the degree to which all touchpoints are reliably on-brand — is the first touchpoint for setting c…
Read more

Refreshing or repositioning your brand? Here’s what you need to consider
Tuesday, July 14, 2020 | Patrick Heath
Brand ConsistencyRebrand Implementation Strategy
When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…
Read more