How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | Nicole Kemp
Brand and Marketing OperationsHealthcare Rebrand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
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5 insider tips for better healthcare system partnerships
Wednesday, September 30, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…
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Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play
Thursday, September 24, 2020 | BrandActive
Advice to Marketing ExecutivesHealthcare Rebrand Implementation
While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …
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How to maximize brand value for your healthcare system as trends show partnerships accelerating
Tuesday, September 22, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…
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Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Rebrand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
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How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
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Get ahead of a healthcare system merger or divestiture before it gets ahead of you
Monday, March 23, 2020 | Andy Pollock
DivestitureHealthcare Rebrand ImplementationIn The NewsM&A Brand Change
This article first appeared on the HITMC website. If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why: Last fall, the AHA released a study showing that healthcare merge…
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How hospital systems can use a rebrand to improve their culture
Monday, March 9, 2020 | Eniana Vrenozaj
Healthcare Rebrand ImplementationRebranding Stakeholders
Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…
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4 healthcare marketing best practices from top CMOs
Thursday, October 10, 2019 | Philip Guiliano
Advice to Marketing ExecutivesHealthcare Rebrand Implementation
Sometimes, work really is its own reward. I had the privilege of organizing and moderating a panel of healthcare CMOs at the recent Society for Health Care Strategy & Market Development (SHSMD) conference, and the entire experience—from panel preparation to on-stage delivery—was a joy. …
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