Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Rebrand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
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How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
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Get ahead of a healthcare system merger or divestiture before it gets ahead of you
Monday, March 23, 2020 | Andy Pollock
DivestitureHealthcare Rebrand ImplementationIn The NewsM&A Brand Change
This article first appeared on the HITMC website. If you are a marketer in a healthcare system, chances are good you’ll have to figure out the rebranding implications of an M&A or divestiture transaction. Here’s why: Last fall, the AHA released a study showing that healthcare merge…
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How hospital systems can use a rebrand to improve their culture
Monday, March 9, 2020 | Eniana Vrenozaj
Healthcare Rebrand ImplementationRebranding Stakeholders
Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…
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4 healthcare marketing best practices from top CMOs
Thursday, October 10, 2019 | Philip Guiliano
Advice to Marketing ExecutivesHealthcare Rebrand Implementation
Sometimes, work really is its own reward. I had the privilege of organizing and moderating a panel of healthcare CMOs at the recent Society for Health Care Strategy & Market Development (SHSMD) conference, and the entire experience—from panel preparation to on-stage delivery—was a joy. …
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The importance of governance in healthcare marketing
Tuesday, March 5, 2019 | Andy Pollock
Healthcare Rebrand Implementation
I recently returned from the 2019 Joe Public Retreat, hosted by ReviveHealth in Charleston, South Carolina and WOW – what a great event it was! Having attended this event multiple times over the last few years, it is very clear to me that something special is developing here. This conference b…
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Top lessons for improving patient experience during a rebrand
Monday, January 7, 2019 | Andy Pollock
Advice to Marketing ExecutivesHealthcare Rebrand ImplementationRebranding Stakeholders
Hospitals and health systems are facing a watershed moment. Due to all the merger and acquisition activity over the past 15 years, increasing numbers of people now find themselves seeking care at a healthcare system. These powerful organizations compete to offer an excellent and cohesive customer…
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The state of healthcare marketing, from cupcakes to storytelling and digital engagement
Wednesday, October 31, 2018 | Andy Pollock
Advice to Marketing ExecutivesHealthcare Rebrand ImplementationRebranding Implementation
When I arrived in Seattle for this year’s Society for Healthcare Strategy & Marketing Development conference (SHSMD), I wasn’t exactly sure what to expect. Of course, I had done my homework. I caught up on my trade press reading and highlighted key sessions to attend. I also researched new…
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How strategic rebranding implementation improves the healthcare stakeholder experience
Friday, October 5, 2018 | Andy Pollock
Healthcare Rebrand ImplementationRebranding Stakeholders
Half of healthcare provider executives say revamping the patient experience is one of their organization’s top three priorities* The value of healthcare merger deals doubled in the first half of 2018 as compared to the previous year, to over 300 billion dollars. It’s staggering to think about…
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