We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How the environment can mess with your rebrand: 3 questions to ask about seasonality and climate

Thursday, January 5, 2023 | Jeremy Stilwell, Robert Sokoloff

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

It’s common for marketing leaders who’ve never been through a rebrand to orient their implementation plan around their desired launch date. They choose that date based on a variety of internal factors and then retrofit their implementation plan to meet their deadline. But the better approach …

Make wayfinding a priority when rebranding your healthcare organization

Tuesday, August 23, 2022 | Jo Clarke, Vivien Lin

Brand Consistency Healthcare Providers and Insurance Brand Implementation Rebranding Implementation Signage Implementation

If you’re a marketing leader at a healthcare organization, it’s important to remember this fundamental reality: Your primary audience will almost always encounter your brand from a place of vulnerability when they come to your facilities. This is true whether they’re experiencing a medical …

How 3 brands translated their new logos from the screen to real life

Friday, July 8, 2022 | Vivien Lin, Bill Chafe

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Reimagining your organization’s logo can be one of the most enjoyable and rewarding parts of rebranding. It’s your chance to get creative and think through how to visually express the nuances of your new brand identity. But to arrive at a logo that will truly represent your brand, there are l…

How to rebrand an energy company: 2 case studies to guide you

Wednesday, May 18, 2022 | Patrick Heath

Brand Consistency Energy Industry Brand Implementation Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

Want your rebrand to live happily ever after? Marry design to implementation from day one

Thursday, December 23, 2021 | Ian Kaplan, Vivien Lin

Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…

How do you rebrand all your branded assets? Here are 4 unique examples to inspire you

Wednesday, May 12, 2021 | Jeremy Stilwell, Robert Sokoloff

Rolling Out Your Rebrand Signage Implementation

Your branded assets are the physical representation of your brand in the market. And you have probably devoted significant time and energy to make sure your brand is consistently applied to assets like signage, printed materials, products and packaging, and digital spaces. But if a distinctive, l…

You need more than a sign company to rebrand your organization’s signage. Here’s why

Friday, November 13, 2020 | Robert Sokoloff

Brand Implementation Technology & Tools Signage Implementation

A rebrand is a major undertaking, one that involves a plethora of stakeholders, interdependencies, and logistics. And nowhere is all that complexity more apparent than when it comes to signage. Far from “just putting up new signs,” you must contend with a host of complexities in order to convert…

How recommendation books guide brand asset management during a rebrand and beyond

Monday, March 23, 2020 | BrandActive

Procurement Rebrand FAQs Signage Implementation

When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of the complexity, too. Certain asset categories, such as signage and fleet, are especially intricate. For large national and gl…

How your brand signage can make an impact with a more sustainable approach

Monday, February 3, 2020 | BrandActive

Signage Implementation Sustainable Rebranding

As you know, signage can make a significant impact for your brand in the marketplace. There are countless ways signage can spread your message, create brand awareness, and keep your brand top-of-mind with your customers. An effort this extensive doesn't come without impact on the environment. So,…

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We are constantly thinking about the world around us.

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