We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Rebranding a staffing agency: 3 ways to position your professional services firm for transformation

Ian Kaplan, Jon Levy, Patrick Kennedy

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions Rebranding Implementation

Staffing agencies are poised for more growth in 2023 as they continue to grapple with record revenue of $212.8 billion in 2022 according to Staffing Industry Analysts, up 14% over the previous year. This growth presents an ideal opportunity for firms to rebrand as a way to reposition themselves…

These 3 financial services brands maximized the impact of their rebrand. You can too.

Ian Kaplan, Patrick Heath

Financial Services Brand Implementation

Rebranding a financial services company can be challenging for a number of reasons. Many of these companies have complex and decentralized organizational structures which can lead to questions about who’s responsible for the many details related to implementation. Dozens — if not hundreds, or th…

4 ways an implementation partner can influence your rebrand’s success

Ian Kaplan

Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets Rolling Out Your Rebrand

Rebranding is an all-eyes-on-marketing undertaking. And as a marketing leader, of course you want to put together a perfect implementation plan that considers every little detail. But how will you know if your rebrand strategy has, indeed, taken all the necessary considerations into account? Does…

5 marketing trends that should inform your rebranding strategy in 2022 and beyond

Philip Guiliano, Ian Kaplan

Brand Trends and Predictions Rebrand Implementation Strategy Rebranding Implementation

Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having the same conversations. But the truth is, you can’t afford to simply move fast. You also need to move smart. The stakes ar…

Want your rebrand to live happily ever after? Marry design to implementation from day one

Ian Kaplan, Vivien Lin

Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction

Ian Kaplan, Jo Clarke

Brand Consistency Rebranding Implementation

It’s true in life, and it’s true when rebranding: you only get one chance to make a first impression. So, if you’re planning to introduce your new brand to the world, you’re probably feeling the pressure to make it count. You know you need to capture the attention of your internal and ext…

4 things to consider if your financial service company is rebranding

Ian Kaplan

Corporate Rebrand Implementation Financial Services Brand Implementation

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

In 2021, the public is putting its faith in business. How will your brand respond?

Philip Guiliano, Ian Kaplan

Brand Trends and Predictions

Consumer trust is foundational part of any brand’s success. In fact, trust-building is at the heart of any brand-building effort. Of course, your organization’s actions play a major role in your perceived trustworthiness. But the market’s willingness to trust your brand likely begins at a d…

New expectations: brand and marketing operations

Philip Guiliano, Ian Kaplan

Brand and Marketing Operations Brand Trends and Predictions Marketer's Brand Implementation FAQs

As a culture we have decided on a thing called time, and we’ve agreed upon an annual calendar that has an end – and in turn – a new beginning. It isn’t as if the calendar hits January 1 and all of the challenges of 2020 miraculously go away. And yet – many of us find comfort, optimism, and…

Do more for less by bridging the gap between Procurement and Marketing

Philip Guiliano, Ian Kaplan

Marketer's Brand Implementation FAQs Procurement Rebrand FAQs

The partnership between Marketing and Strategic Sourcing is fundamentally based on the principle of doing more for less. Not only are most marketers not wired this way operationally—most aren’t armed with all of the ways this can be achieved without sacrificing creativity and market outcomes. Al…

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We are constantly thinking about the world around us.

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