Organizational
Change Management
DO YOU KNOW WHAT IT TAKES TO EFFECTIVELY MANAGE THE ORGANIZATION-WIDE CHANGES THAT COME WITH A REBRAND?
Brand change doesn’t just affect your marketing team — it affects every part of your business. Throughout the process of rebrand implementation, you need your entire workforce to drive your business forward in healthy and productive ways. You simply can’t afford the disruption and lack of productivity that comes from ineffective change management.
BrandActive’s team of change management experts can help.
We know how to implement a structured, thoughtful approach to change — from the earliest stages of conception and preparation all the way through to implementation and adoption. Even more importantly, we know how to build a change strategy and manage change through the unique lens of rebrand implementation.
No two organizations are alike. To be successful requires a customized approach to your change management plan that takes into account where you are in the rebrand process.
Our organizational change management services include:
STAKEHOLDER ANALYSIS
- Identify, assess, and prioritize the key individuals who will be affected by the organizational change
- Determine where impacted individuals are in the process of accepting and internalizing the change, compared to where they need to be
- Pinpoint the areas in which stakeholders need support throughout the change process
CHANGE IMPACT ASSESSMENT
- Identify what is changing and to what extent these shifts impact people, processes, technology, and culture
- Uncover what needs to happen in order to transition from your current state to your future state
- Understand the cumulative impact the organizational change will have on employees and all parts of your business
CHANGE MANAGEMENT STRATEGY AND PLANNING
Develop a structured and actionable guide for supporting stakeholders and the organization through the change, including:
- How and when to communicate
- How to lead individuals through the process of accepting and adopting change
- How to anticipate and mitigate areas of resistance
- Ensure all employees understand what’s required of them and how to do their jobs differently
STAKEHOLDER ENGAGEMENT ACTIVITIES
Customized activities to support stakeholders as they navigate what’s changing as part of a brand transformation:
- ALIGNMENT LABS
- Hold workshops to help teams align around a shared vision and strategy for brand change
- Uncover differences in perspective that could hinder progress
- Identify and address barriers to progress
- READINESS ASSESSMENTS
- Assess how ready an organization is to implement and adopt the new brand changes
- Conduct targeted assessments prior to brand launch and post brand launch
- Analyze data, identify patterns, trends, and associated opportunities to maintain change momentum
Snapshot of sample deliverables
