Your brand experience begins before they walk in the door
Wayfinding is often treated as signage. But your audiences experience it much earlier - the moment they book an appointment, buy a ticket, or apply to your school. Whether they’re arriving at a hospital under stress, a busy airport, or a complex campus for the first time, the question is the same:
Can I get where I need to go, confidently?
We help organizations create wayfinding systems that reduce anxiety, reflect brand values, and enable smooth, stress-free navigation across physical and digital touchpoints.
Trusted with 500+ brand implementations
Fixing navigation issues now prevents bigger problems later
Left unchecked, poor wayfinding results in missed appointments, delayed services, staff frustration, and negative experience scores. When addressed proactively, it becomes far more than a fix, it becomes a way to unlock efficiency, elevate experience, and reinforce your brand at every touchpoint.
When integrated with broader initiatives like rebrands, facility upgrades, or DEI efforts, wayfinding can streamline operations, reduce costs, and align the environment with your values.
Our approach brings structure, clarity, and cross-functional alignment to what is too often treated as an afterthought.
Most wayfinding efforts start with good intentions and end in frustration
In healthcare, higher ed, and airports, we hear the same issues time and again. Ownership is murky, planning is fragmented, and decisions are made in isolation. Brand, DEI, and patient experience teams are often left out of the conversation entirely. And the root problem? Wayfinding is too often reduced to “just signage.”
These challenges lead to inconsistent experiences, wasted spend, and confusion for the people you’re trying to serve.
That’s where we come in.
We don’t just fix what’s broken, we build what’s missing
We're the only firm who takes a system wide approach, starting from the very beginning of your brand experience. We lead wayfinding programs that break down silos, manage budgets responsibly, and deliver clarity at scale, powered by deep implementation expertise.
We start by engaging the right stakeholders, defining ownership, and aligning your vision with what’s truly needed. Then we manage the full program from strategy to implementation.
Here’s what that looks like in action:
Strategic campus and user journey mapping
Alignment across brand, facilities, DEI, digital, and patient experience teams
Messaging and naming frameworks that support inclusion and accessibility
Budgeting and phasing plans to prioritize high-impact areas
Governance and vendor oversight to ensure quality and consistency
This isn’t a signage project. It’s a system that reinforces your brand, empowers your people, and ensures every visitor feels considered, from their first interaction to their final destination.
Wayfinding that works: A system-wide guide for healthcare leaders
This downloadable guide helps healthcare teams reframe wayfinding as a strategic system—one that reduces anxiety, improves patient experience, and reflects your brand at every step.
When people are sick, stressed, or showing up somewhere for the first time, they need more than good signage. They need to feel like someone thought about their journey. That they belong there.
That’s what effective wayfinding delivers. And that’s what we help you build.
