Brand and
Marketing Operations

 

Has there ever been a better time to dive into how and what you spend on your brand and achieve year-over-year operational savings?

Do your brand and marketing operations maximize your speed to market, brand consistency, and resource efficiency? Whether you’re considering refreshing your positioning, looking to rebrand, or wondering how you can use your day-to-day marketing dollars and branding budgets more effectively, we’re here to help.

Leveraging  best practices. Modelling future states. Exploring the latest technologies. and prototyping possibilities. The result is repeatable, sustainable improvements in brand and marketing operations that deliver savings year after year, and provide a consistent and agile customer experience that reflects your brand strategy.

And if change is on the horizon, it’s essential to understand the brand and marketing organization you currently have—and take steps to streamline approaches for efficiency and long-term success, enabling your team to hit the ground running when the time comes.

BrandActive’s expertise in brand and marketing operations spans more than two decades. We’ve empowered the world’s most valuable brands to drive productivity and improve outcomes throughout their brand and marketing operations.

Our services include:

Opportunity Analysis

  • Current state assessments and future state modeling
  • Brand governance assessment
  • Marketing technology assessment requirements and implementation support

Branded Asset Optimization

  • Branded asset audit
  • Vendor and agency rationalization, management and selection processes
  • RFP and procurement management and execution

Integrated Program Management

  • Large scale collateral conversions
  • Specialized support for brand and marketing programs and campaigns

Process Redesign and Implementation

  • Brand and marketing process review, redesign and implementation
  • Brand training and help desk set-up and support

Snapshot of sample deliverables

Related Insights

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Untapped potential: Study reveals how financial service firms need to evolve brand governance

Get in touch to learn about our process