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…effective rebrand budget. Download the free resource below. Rebranding budget checklist – 7 steps for marketing leaders Whether you’re rebranding a multi-billion-dollar enterprise or a mid-sized business, implementing your new…
…Signage is a perfect example of how difficult it can be to cobble together a complete inventory. National and global organizations might span hundreds of locations. Each location might have…
…a high level of consistency. Consider signage: Sometimes a logo is challenging to construct in 3D, specifically getting the right “fade” effect; brand guidelines may dictate how it should look…
…Energy, wants to be the “Ben & Jerry’s” of the utility business. While her company may have comparatively high satisfaction score compared to other energy providers across the country, the…
Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will…
…certain dollar thresholds (whether that’s $1,000 or $10,000), useful life of a minimum number of years (three years is a common threshold) and what is common in their industry. Some…
…in writing, meetings, and one-on-one check-ins. Feeling valued and engaged by the company Employees who feel valued at work report higher levels of employee engagement and are typically more effective…
…marketing materials, and product packaging. Keep in mind that changing all of the elements associated with any single product will likely require coordination between multiple departments. Bulk orders of branded…
…to come. One way to reduce costs is through savvy vendor management. Because you touch every branded asset during rebranding, it’s the perfect opportunity to develop smarter ways to buy….
…financial and resource commitment required to transition branded assets When planning a rebrand, companies usually want answers to two common questions: How much will it cost? And how long will…
