Connect with BrandActive at SHSMD Connections 2024 in Denver, October 13-15
…worked to document processes for things like kicking off a new creative project, following brand guidelines, and obtaining approvals (including those related to budgets and legal compliance). Worked with internal…
…your brand lead your company forward proactively? Or will it react to changes after they have already come to pass? It’s up to you. There is so much potential for…
…healthcare marketers are truly feeling hemmed in. When every dollar of expenditure by marketing is weighed against system-wide calls for resources that impact care, like medical equipment or additional staff,…
…your big-picture goals. Your campaign manager should be in charge of creating your project plan. The plan should document: The project timeline Key project milestones and deadlines Roles and responsibilities,…
…of free ATM transactions per month. Industries that have always relied on direct mail and telephone channels to communicate with their audience may need to invest in automated technology that…
If your company is planning a divestiture soon, you’re in good company. According to a 2018 Deloitte survey of 1,000 corporate executives, a notable 70% indicated an intent to carve…
…key technology tools your marketing team can leverage for a successful rebrand. You can download the free resource below. Four tech tools critical to the success of any rebrand Today,…
…healthcare marketers, the answer is a resounding “no.” There’s no doubt that healthcare organizations are highly complex. And it’s also true that the more complex an organization is, the more…
…company. How to rebrand your products: align your rebrand timeline with product manufacturing and sales cycles Your plan for transitioning products and packaging will relate in a very direct way…
…rebranding process by assessing your project’s size, scope, and organizational impact. To do this, BrandActive will help you: Conduct a thorough inventory of your branded assets. If you’ve already begun…
