…branded assets quickly after your merger or acquisition Maximize the impact of your budget, and the impact of your M&A, by rolling out a cohesive brand identity and communications strategy…
…and project planning. It requires marketers to understand the interdependencies among the seemingly endless number of individual tasks that must be completed to bring the new brand to life across…
…to install the signs. Install the signs with minimal disruption to business. Communicate, communicate, communicate It simply can’t be overstated: good communication in the event of a name change is…
…more complex than it needs to be, and putting the market and internal impact and success of the integration at risk. Integration teams are focused on people, facilities, product/service portfolios,…
…budget cycle until the work is done. When companies select the decentralized allocation model, the result often isn’t pretty. “Half-branded” companies may still be working through the process almost a…
…be amplified across the web through social media and online communities. BrandActive helps companies properly plan for effective customer communication and a consistent brand experience. Our process amplifies the combined…
…as possible. Navigating partnerships. Few logistics companies go it alone when it comes to delivering their services. More commonly, they rely on external partnerships and even leased assets. For example,…
…helped this global communications company smoothly launch a spin-off brand When Siemens Enterprise Communications made the strategic decision to spin off from Siemens, the global German manufacturer, they knew they…
…while increasing familiarity with your new identity. For example, a national utility company might acquire a well-known product that has name recognition among customers in a regional market. To ensure…
…complicated when people hear the term “change management.” The term can conjure up feelings of frustration brought on by an ever-shifting corporate landscape. By its very nature, change means leaving…
