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Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward

…while increasing familiarity with your new identity. For example, a national utility company might acquire a well-known product that has name recognition among customers in a regional market. To ensure…

These 3 brands stuck the landing on their rebranding rollout. (Here’s how you can too)

…helped this global communications company smoothly launch a spin-off brand When Siemens Enterprise Communications made the strategic decision to spin off from Siemens, the global German manufacturer, they knew they…

How to smoothly manage all the moving parts of a logistics company rebrand

…as possible. Navigating partnerships. Few logistics companies go it alone when it comes to delivering their services. More commonly, they rely on external partnerships and even leased assets. For example,…

Managing competing rebrand priorities in a financial sector merger

…be amplified across the web through social media and online communities. BrandActive helps companies properly plan for effective customer communication and a consistent brand experience. Our process amplifies the combined…

M&A rebranding: What brand leaders should do well before deal closure

…more complex than it needs to be, and putting the market and internal impact and success of the integration at risk. Integration teams are focused on people, facilities, product/service portfolios,…

New name, new challenges: how to successfully pull off a rebrand with a name change

…to install the signs. Install the signs with minimal disruption to business. Communicate, communicate, communicate It simply can’t be overstated: good communication in the event of a name change is…

Moving the conversation to rebranding implementation

…and project planning. It requires marketers to understand the interdependencies among the seemingly endless number of individual tasks that must be completed to bring the new brand to life across…

How to unlock efficiencies and maximize the impact of your M&A-driven rebrand

…branded assets quickly after your merger or acquisition Maximize the impact of your budget, and the impact of your M&A, by rolling out a cohesive brand identity and communications strategy…

Reduce confusion during your rebrand with these 3 change management principles

…it out What’s changing in terms of how employees do their jobs How long you expect the rebrand to take from launch to completion Helping employees know what to expect,…

Planning for rebranding implementation

…strategies Detailed transition plans Project communications RFP creation/management Procurement optimization Technical specifications Implementation tools Plan and Produce Application guidelines Templates and asset families Marketing and advertising Corporate communications Brand tools…