Connect with BrandActive at SHSMD Connections 2024 in Denver, October 13-15
…plan to secure funding from the company’s annual budget, it’s important to re-examine the plan on a regular basis and be ready to adapt as environments change. Keeping the larger…
…of your team and stakeholders across your organization to help you compile the most up-to-date list. 2. Compile partner lists and contact information Making a list of the touchpoints your…
…brand experience. These branded assets are highly visible—and complex to manage through a brand transition. The brand assets Spectra Energy brought to the combined company needed to carry Enbridge’s branding….
…for compliance, you do need to be aware of any legal implications that impact you. For example, will you be required to convert certain branded assets by a certain date?…
…bandwidth to commit to the project, will be key to your success. Clearly, taking the time needed for due diligence is critical. Take Tropicana’s infamous rebrand flop as an example….
…products that will redefine your company’s position in the market. In this scenario, your likely business goal is to gain an advantage over your competitors. Therefore, rolling out the rebrand…
…be done by an objective signage subject matter expert with the ultimate goal of improving brand impact and compliance. Benefits of big-picture brand management BrandActive’s brand implementation team has helped…
…effective at being brand ambassadors. And then consumers see that and feel the enthusiasm, which helps them connect with the new brand as well.” An example of incorporating stories was…
…their cues from their leaders. Although employees accustomed to a top-down communication style may not expect to weigh in on the decision to rebrand, they do need to understand all…
…budget cycle until the work is done. When companies select the decentralized allocation model, the result often isn’t pretty. “Half-branded” companies may still be working through the process almost a…
