Rebranding checklist | Over 150 branded touchpoints
…your organization. Download the free resource below. Rebranding checklist | Over 150 branded touchpoints Is your company in the midst of a rebrand or planning for one? Our free rebranding…
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Top priorities for software companies navigating a rebrand
…with organizations in other industries, such as consumer goods brands, manufacturing companies – and even other tech companies whose software offerings are housed in physical products. After all, software companies…
Beyond rebrand implementation: The power of holistic marketing and brand evaluation
…steps to creating a comprehensive internal communications plan. Download now To help you envision what a holistic approach to brand change and management looks like, Paige Reilly, Director of Marketing…
How to jumpstart your stalled rebrand and take it across the finish line
…Assets. Have you taken a complete inventory of every touchpoint that carries your legacy brand? What is your timeline for completing the conversion process? Budget. Is your budget comprehensive and…
Delegate or retain control? Decide how to manage your brand change before it starts
…branded touchpoints Is your company in the midst of a rebrand or planning for one? Our free rebranding checklist is a great way to start to scope what is involved…
Why optimized marketing and brand operations are more vital than ever for healthcare systems
…communicate their message to consumer audiences. Common themes are compassion for the general public and appreciation for caregivers. Amanda Todorovich of Cleveland Clinic said: “We’re really trying to be as…
Make brand-building a team effort with a next-level brand training program
…Live interactive trainings Q&A sessions Recorded webcasts Self-paced, online materials In-market examples and testimonials Written guidelines and FAQs Digital guidelines, templates, and toolkits Supplemental training resources Over time, your brand…
Rolling out an M&A-driven rebrand? Hereβs a success story to inspire you
…company in the midst of a rebrand or planning for one? Our free rebranding checklist is a great way to start to scope what is involved with a initiative like…
Donβt let legal gotchas upend your rebrand β 3 key questions to explore with counsel
…each individual state in which the brand operates and need to be updated promptly to remain in compliance. Product certification and trade compliance. Product rebranding requires consultation with in-country competent…
6 tips to successfully rebrand your manufacturing company
All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they…