Donโ€™t let legal gotchas upend your rebrand โ€” 3 key questions to explore with counsel

…each individual state in which the brand operates and need to be updated promptly to remain in compliance. Product certification and trade compliance. Product rebranding requires consultation with in-country competent…

Ask The Experts: How to protect the integrity of your new brand, now and into the future

…important to consider right from the project outset. “One of the first questions of infrastructure is determining the right level of centralized control for decentralized execution,” Philip commented. How much…

Rebranding budgets: a CMOโ€™s blind spot

Our competitive global economy — ripe for major transactions including mergers, acquisitions, splits, spin-offs and affiliations — means every chief marketer can expect to manage a complex, large-scale rebranding at…