Rolling out an M&A-driven rebrand? Hereโs a success story to inspire you
…company in the midst of a rebrand or planning for one? Our free rebranding checklist is a great way to start to scope what is involved with a initiative like…
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Donโt let legal gotchas upend your rebrand โ 3 key questions to explore with counsel
…each individual state in which the brand operates and need to be updated promptly to remain in compliance. Product certification and trade compliance. Product rebranding requires consultation with in-country competent…
6 tips to successfully rebrand your manufacturing company
All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they…
It takes a village to roll out a rebrand: 5 allies you need on your side
…requires a substantial budget and focused effort. Download a cheat sheet of the essential steps. Download now Your CFO is responsible for allocating your organization’s financial assets wisely and judiciously….
Make brand-building a team effort with a next-level brand training program
…Live interactive trainings Q&A sessions Recorded webcasts Self-paced, online materials In-market examples and testimonials Written guidelines and FAQs Digital guidelines, templates, and toolkits Supplemental training resources Over time, your brand…
Whatโs the cost of managing multiple brands under one corporate umbrella?
For brand managers, the aftermath of a merger or acquisition, strategy change, or company repositioning comes with a massive suite of decisions that need to be made. Will all legacy…
Reach your audience where they are: How to roll out a digital-first rebrand
…use a search engine to find you, follow you on social media, or access your products and services via a partner channel, they’ll expect your brand to deliver a consistent…
Ask The Experts: How to protect the integrity of your new brand, now and into the future
…important to consider right from the project outset. “One of the first questions of infrastructure is determining the right level of centralized control for decentralized execution,” Philip commented. How much…
How to navigate a rebrand for a merger of equals
…of equals, companies have the chance to learn from each other, improve processes and capture efficiencies. For example, during the rebrand, companies can compare notes and rationalize assets, vendors, and…
Rebranding budgets: a CMOโs blind spot
Our competitive global economy — ripe for major transactions including mergers, acquisitions, splits, spin-offs and affiliations — means every chief marketer can expect to manage a complex, large-scale rebranding at…