…company in the midst of a rebrand or planning for one? Our free rebranding checklist is a great way to start to scope what is involved with a initiative like…
…each individual state in which the brand operates and need to be updated promptly to remain in compliance. Product certification and trade compliance. Product rebranding requires consultation with in-country competent…
All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they…
…requires a substantial budget and focused effort. Download a cheat sheet of the essential steps. Download now Your CFO is responsible for allocating your organization’s financial assets wisely and judiciously….
…Live interactive trainings Q&A sessions Recorded webcasts Self-paced, online materials In-market examples and testimonials Written guidelines and FAQs Digital guidelines, templates, and toolkits Supplemental training resources Over time, your brand…
For brand managers, the aftermath of a merger or acquisition, strategy change, or company repositioning comes with a massive suite of decisions that need to be made. Will all legacy…
…use a search engine to find you, follow you on social media, or access your products and services via a partner channel, they’ll expect your brand to deliver a consistent…
…important to consider right from the project outset. “One of the first questions of infrastructure is determining the right level of centralized control for decentralized execution,” Philip commented. How much…
…of equals, companies have the chance to learn from each other, improve processes and capture efficiencies. For example, during the rebrand, companies can compare notes and rationalize assets, vendors, and…
Our competitive global economy — ripe for major transactions including mergers, acquisitions, splits, spin-offs and affiliations — means every chief marketer can expect to manage a complex, large-scale rebranding at…