James Burn, Partner
An entrepreneur with a business and branding background, James founded and served as CEO of a large specialty packaging and distribution company in the UK and then a successful 3D animation studio prior to becoming a founding partner of BrandActive over twenty years ago. Here, he has played a central role in shaping the company’s consulting services. James is recognized globally for his unparalleled experience in large-scale rebrand transition costing and scenario planning, and has led the planning and management of rebranding projects for some of the largest and best known national and global organizations including Berkshire Hathaway HomeServices, Caterpillar, Johnson & Johnson, Unify, and Verizon. He has also engineered the rebrand transition of many major U.S. hospital systems such as Ascension, MedStar Health, and Mercy Health. Based on this experience, James has defined rigorous consultant training processes for the BrandActive team, ensuring that every client receives the highest quality of service. He is very passionate about the firm’s corporate culture based on BrandActive’s core values of Trust, Agility and Growth, and devotes considerable time split between the company’s New York and Toronto offices to ensure each team member’s professional growth. An avid proponent of social justice and education, James supports amfAR, CANFAR, AllOut, and The Maple Leaf Trust, and is a board member of Veritas Foundation.
