Jennifer Farrelly, Director, Client Solutions
I build relationships that open doors and keep them open. Clients and colleagues count on me for creative thinking, genuine connection, and follow-through that feels personal. Whether I’m engaging a new prospect or nurturing a long-term relationship, I lead with empathy and curiosity and back it up with action.
What energizes me most is creating outreach that resonates. One moment that stands out: After completing a strategic project during an interview process, I used it as a springboard to land one of my first new clients and continued working with them for five years. Wins like that remind me that persistence, preparation, and thoughtful engagement really do pay off.
I’ve also channeled my entrepreneurial drive into launching and running my own direct-to-consumer eyewear brand, managing everything everything from design and logistics to marketing and customer experience. That experience sharpened my instinct for what resonates with buyers and how to deliver value, not just a pitch.
Today, I bring that same creative and operational lens to my work at BrandActive, helping organizations navigate change with clarity and confidence.
Outside the office, I serve on the hospitality board of Service Corps SF, connecting mothers and sons to meaningful service opportunities. I also recharge by spending time on the water (motorboats, not sails), catching live music, and enjoying sun-filled days with friends and family. It’s all part of what keeps me energized, grounded, and ready for what’s next.
